Digital in numbers indonesia (compilation)

DIGITAL NUMBERS

IN

>> I N D O N E S I A

Seno PramuadjiDigital Creative & Social Media

These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc

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73 JUTA73 MILLIONONLINE POPULATION in INDONESIA

Source: eMarketer, 2013

INTERNET USER*in millions

59,6

72,7

83,693,4

Source: eMarketer, 2013

2012 2013 2014 2015

DID YOU

KNOW?

female

maleDEMOGRAPHIC

Source: : APJII, Profil Internet

Indonesia, Des 2012

48,4

51,5

51

49

Source: We Are

Social SG JAN 2014

DEMOGRAPHIC

urban rural

urbanrural

DEMOGRAPHIC by AGE DID YOU

KNOW?

9,9 %

11,6 %

10,9 %

9,1 %

14,2 %

11,8 %

10,9 %

10,1 %

6%

3,1 %

Source: : APJII, Profil Internet

Indonesia, Des 2012

DIGITAL IMMIGRANTThis older generation knew internet when they were an adult. Need to learn and adapt

DIGITAL NATIVEThis younger generation born and living in the internet era. They tend to make trends in cyber

DEMOGRAPHIC by AGE DID YOU

KNOW?

9,9 %

11,6 %

10,9 %

9,1 %

14,2 %

11,8 %

10,9 %

10,1 %

6%

3,1 %

Source: : APJII, Profil Internet

Indonesia, Des 2012

INTERNET USER IS DOMINATEDBy YOUNGER GENERATION12 – 34 years old (58,4 %)

ONLINE AUDIENCE in INDONESIA

Source: Comscore

MediaMetrix, 2013

DEMOGRAPHIC by AGE

Source: Comscore

MediaMetrix, 2013

EMERGING INTERN

ET MARKE

TARE VERY

YOUNG

UNDER 35 yo

43 %

19 %

27 %

14,2 %

11,8 %

Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology

EMERGING INTERNET MARKETARE VERY YOUNG. UNDER 35 yo

Source: Comscore

MediaMetrix, 2013

INDONESIA MEDIACONSUMPTION

TELEVISI

NEWSPAPERRADIO

1

43

43,5

8,717,4

INTERNET

2

30,4

INTERNET USER IS DOMINATEDBy YOUNGER GENERATION12 – 34 years

Source: Nielsen, eMarketer, 2012

INDONESIANS SPENT +3 HOURSON INTERNET/DAY

Source: Nielsen, eMarketer, 2012

SOCIAL NETWORKING

SOCIALNETWORKING

Source: Comscore

MediaMetrix, 2013

10,5 5,926,480,2 4,9MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS

Source: BBG & Galup,

Oct 2012

47,6

37,6

29,4

95,7 PERCENT

PERCENTPERCEN

TPERCENT

JAKARTA IS THE MOST CONNECTED CITY IN THE WORLD

12.800.000TOP FACEBOOK CITIES (MILLION USERS)

Source: Social Bakers,

Forbes

2,4TOP TWEET CITIES (FROM GLOBAL TWEETS)

Source: Social Bakers,

Forbes

TOP CITIES FACEBOOK (million users)

Source: Social Bakers 2013, Forbes

BANGKOK

ISTANBUL

SAO PAOLO

MEXICO

BOGOTA

MUMBAI

LONDON

BUENOS AIRES

SANTIAGO

JAKARTA8,7

7,0

3,5

6,0

7,4

4,2

3,7

5,7

6,1

4,1

Source: Social Bakers, Forbes 2012

TOKYO

LONDON

SAO PAOLO

NEW YORK

CHICAGO

RIYADH

JAKARTA

BANDUNG

LOS ANGELES

PARIS

TOP CITIES TWITTER (% of global tweet)

2,4

2,0

0,8

1,8

2,3

1,1

0,9

1,3

1,9

0,9

4th LARGESTFACEBOOK POPULATION IN THE WORLD

INDONESIA is

20 MILLION MORE USERS THAN THE UK

Source: wikipedia 2013, Alexis Gravel

70FACEBOOK

USERS in INDONESIA areUNDE

R 25 YO

75FACEBOOK

USERS in INDONESIA

ACCESSINGTHROUGHMOBIL

E

385are SENT per DAY

TWEETS

Source: SEMIOCAST, JUL 2013

2.614.214TOTAL LINKEDIN USERS

#3FASTEST GROWING POPULATION

RANK 18Socialbakers (Global,2014)

LINKEDIN in INDONESIA

11,01PENETRATION of ONLINE POPULATION

3 INDUSTRIESOIL & ENERGY, TELECOMMUNICATION, TI & SERVICE

Source: Linkedin 2012, Socialbakers 2013

Source: Linkedin 2012,

Socialbakers 2013

PINTEREST in INDONESIA

4 MILLIONUSERS in INDONESIA

30 %TRAFFIC AROUND the WORLD

USD 25 MBakrie Global GROUP INDONESIA INVESTMENT23.000.0

00USERS in THE WORLD

DOMINATING

PATH in INDONESIA

Source: Dave Morin, CEO Path’s statement, 2014

SOCIAL HABBIT

SOCIAL MEDIA USE

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM OWN AN ACCOUNT

USED in THE PAST MONTH

98

93

32

80

79

74

39

41

59

33

15

12Source: We Are Social SG JAN 2014

SOCIAL MEDIAPENETRATION as A PERCENTAGE of THE TOTAL POPULTION

AVERAGE TIME SOCIAL MEDIA USERS SPENDEACH DAY

PERCENTAGE ofMOBILE USERS USING SOCIAL MEDIA APPSon THEIR HOME

PERCENTAGE ofMOBILE USERSUSING LOCATION-BASED SERVICES

SOCIAL INDICATORS

15 2H54M 74 32Source: We Are Social SG JAN 2014

NUMBER ofACTIVE MOBILEBROADBANDSUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONSAS A PERCENTAGESof TOTAL POPULATION

PERCENTAGE ofMOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION

MOBILE STATS

80,1M 32 52M 21

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE

##

Source: We Are Social SG JAN 2014

VIDEO ONLINE

USER at the AGE 15-24 IS WEB VIDEO SEARCHING

46Source:

ComScoreMedia Metrix

2012

ALMOST HALF OF USERS WHO WATCH VIDEO ONLINE IN INDONESIA ARE 15-24 yo Source:

ComScoreVideo Metrix

2012

UNIQUE USER PER MONTH

1 BILLIONSource:

Youtube, 2013

VIEWS PER MONTH

6 BILLIONSource:

Youtube, 2013

TIME ON SITE PER SESSION

18 MINUTESSource:

Youtube, 2013

HOURS OF VIDEO VIEWED/DAY

900.000Source:

Youtube, 2013

COME FROM MOBILE22 OF VIEWS

Source: Youtube,

2013

DIGITALMEDIA

WORLD-WIDE

MALAYSIA

INDONESIA

SINGAPORE

76,192,3

7363,5

Reach of News/information category:

Source: Comscore

MediaMetrix, 2013

NEWSREADING

WORLD-WIDE

INDONESIA

SINGAPORE

VIETNAM

69,7194,8

75,955,7

Minutes Spent per visitor on News/information category:

Source: Comscore MediaMetrix, 2013

Source: ALEXA.com

Jan 2014

DETIK.COM

KOMPAS.COM

VIVA.CO.ID

MERDEKA.COM

TRIBUNNEWS.COM

12

345

678910

THE BIG PLAYER in INDONESIA

KAPANLAGI.COM

OKEZONE.COM

LIPUTAN6.COM

BOLA.NET

TEMPO.CO

DETIK.COM

KOMPAS.COM

VIVA.CO.ID

Source: ALEXA.com

Jan 2014

MERDEKA.COM

Source: ALEXA.com

Jan 2014

TRIBUNNEWS.COM

800-900Articles per day (Dec’2013)

982.918 Total Published Content Dec’2013JAN’2014 18.588 posts

223.020 Members (Jan’ 2014)

Source: Kompasiana

TEAM

BLOG

230.156 Total Facebook likes

292.521 Twitter follower

RANK 29Alexa.com (Jan’2014)

DIGITALBUYERS

3,14,6

5,97,4*

2012 2013 2014 2015

6,7% 8%

9%

10%

digital buyers in Indonesia

percentage of Internet user

*In millions

HIGHLIGHT on ONLINE PURCHASE

Source: eMarketer Jan 2013

MOST USED E-COMMERCE SITES

5049,2

19,513,6

8,98,5

FACEBOOK

KASKUS

GROUPON

TOKOBAGUS

LIVINGSOCIAL

AMAZON

Source: Veritrans & Dailysocial, 2012

MOST USED E-COMMERCE SITES

5049,2

19,513,6

8,98,5

FACEBOOK

KASKUS

GROUPON

TOKOBAGUS

LIVINGSOCIAL

AMAZON

Source: Veritrans & Dailysocial, 2012

DIGITAL/ONLINEBEHAVIOUR

ONLINE CONSUMER IS GROWING INDONESIA

11

Source: Survei Index E-Commerce, Rakuten 2013

THE AVERAGE MONEY SPENT in INDONESIA

USD239 or IDR 2,3M

Source: Survei Index E-Commerce, Rakuten 2013

54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months)

78 SHARE PRODUCT VIA SOCIAL MEDIA

14ONLINE SHOPPING BY HP/TABLET/GADGET

INDONESIAN LIKES TO..

28SHOPPERS STILL BUY ON STORE/OFFLINE

Source: Survei Index E-Commerce, Rakuten 2013

CLOTHING

HANDPHONE

TICKET FOR TRIP/SHOW

NOTEBOOK

BAGS

BOOKS

ELECTRONICGADGET

SHOES

COSMETIC

BOOKING

TOYS

female male

MOST BOUGHT PRODUCT IN PERCENT

71,1 39,139,1

39,139,1

11

9,0

8,8

39,12,1

8,7

3,811,1

5,2

2,2

0,8

5,0

0,3

4,84,7

0,3

4,6 Source: APJII2012

PAYMENT ONLINE

7041

3024

15

BANK TRANSFER

KLIK BCA

CREDIT CARD

CASH on DELIVERY

MANDIRI INTERNET

Source: Veritrans & Dailysocial

DIGITALMOBILEGLOBAL

2420

1614

128

6

SOCIAL MEDIA

ENTERTAINMENT

GENERAL INFO

E-MAIL

GAMES

SHOPPING

LOCAL SEARCH

GROWTH inMOBILE USAGE is COMING FROMSOCIAL MEDIA & ENTERTAINEMNT

GLOBAL MOBILE USERS SEARCH

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012

11383

275

83103

at HOME ON the GO In STORE At WORK At SCHOOL

GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH

125

108

150

82

3777

100

214

10192

RESTAURANT SHOPPINGFOOD TECH TRAVEL

154

69

101102

116 129146

0

87

190

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012

Source: NOKIA

Research

THE AVERAGE A PERSON LOOKS AT THEIR PHONE, or ONCE EVERY SIX-AND-HALF-MINUTE OF EVERY WAKING HOUR

150 TIMES A DAY

DIGITALMOBILEINDONESIA

5335

49

ANDROI

D

OS BB

WINDOW

S

IOS

Source: InMobi, Mobile Media

Consumption

2420

1614

128

6

SOCIAL MEDIA

ENTERTAINMENT

GENERAL INFO

E-MAIL

GAMES

SHOPPING

LOCAL SEARCH

GROWTH in

MOBILE USAGE is COMING FROM

SOCIAL MEDIA& ENTERTAINMENT

WHAT INDONESIAN SEARCH

Source: InMobi, Mobile Media Consumption

DIGITAL MOBILEDIGITAL MOBILE

6935

2917

146

6

IN BED

WAITING

WATCHING TV

SPEND TIME W/ FAMILY

COMMUTER LINE

MEETING/CLASS

BATHROOM

In INDONESIA,PEOPLE LIKE TO USE

MOBILE PHONE

when THEY’R

E ALON

E

WHERE PEOPLE ONLINE?

Source: InMobi, Mobile Media Consumption

DIGITAL MOBILEINSTANTMESSAGIN

G

4337

3623

201616

WHATSAPP

BBM

LINE

FB MESSENGER

WECHAT

KAKAOTALK

SKYPE

INDONESIANS ARE A VERY SOCIAL

AND “CHATTY

” MARKET

INDONESIAN LIKES TO CHAT...A LOT

Source: On Device Research 2013

Source: We Are Social SG JAN 2014

AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

5 HOURS 27 MINUTES

Source: We Are Social SG JAN 2014

MOBILE INTERNET

PENETRATION

AS A PERCENTAGE

OF TOTAL POPULATION

14%

2 HOURS 30 MINUTES

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

Source: We Are Social SG JAN 2014

23 77SMARTPHONEFEATURE PHONE

Source: Nielsen, Sept 2013

SMARTPHONE

PENETRATION

of TOTAL

POPULATION14

Source: We Are Social SG JAN 2014

SMARTPHONE USERS SEARCHFOR LOCAL INFO BY PHONE

14

Source: We Are Social SG JAN 2014

14SMARTPHONE USERS RESEARCH FOR PRODUCT

Source: We Are Social SG JAN 2014

SMARTPHONE

USERSPURCHASE ONLINEby PHONE

57

Source: We Are Social SG JAN 2014

GIMANA..

UDAH PADA PUAS, KAN?

Haji Bolot is one of the famous comedian in Indonesian

QUESTIONS?

THANK YOUSeno PramuadjiDigital Creative & Social Media Storyteller

Twitter: @seno_pramuadjiwww.about.me/senopramuadji