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Indonesia is like a big pie of internet market. You name it.
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DIGITAL NUMBERS
IN
>> I N D O N E S I A
Seno PramuadjiDigital Creative & Social Media
These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc
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73 JUTA73 MILLIONONLINE POPULATION in INDONESIA
Source: eMarketer, 2013
INTERNET USER*in millions
59,6
72,7
83,693,4
Source: eMarketer, 2013
2012 2013 2014 2015
DID YOU
KNOW?
female
maleDEMOGRAPHIC
Source: : APJII, Profil Internet
Indonesia, Des 2012
48,4
51,5
51
49
Source: We Are
Social SG JAN 2014
DEMOGRAPHIC
urban rural
urbanrural
DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII, Profil Internet
Indonesia, Des 2012
DIGITAL IMMIGRANTThis older generation knew internet when they were an adult. Need to learn and adapt
DIGITAL NATIVEThis younger generation born and living in the internet era. They tend to make trends in cyber
DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII, Profil Internet
Indonesia, Des 2012
INTERNET USER IS DOMINATEDBy YOUNGER GENERATION12 – 34 years old (58,4 %)
ONLINE AUDIENCE in INDONESIA
Source: Comscore
MediaMetrix, 2013
DEMOGRAPHIC by AGE
Source: Comscore
MediaMetrix, 2013
EMERGING INTERN
ET MARKE
TARE VERY
YOUNG
UNDER 35 yo
43 %
19 %
27 %
14,2 %
11,8 %
Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology
EMERGING INTERNET MARKETARE VERY YOUNG. UNDER 35 yo
Source: Comscore
MediaMetrix, 2013
INDONESIA MEDIACONSUMPTION
TELEVISI
NEWSPAPERRADIO
1
43
43,5
8,717,4
INTERNET
2
30,4
INTERNET USER IS DOMINATEDBy YOUNGER GENERATION12 – 34 years
Source: Nielsen, eMarketer, 2012
INDONESIANS SPENT +3 HOURSON INTERNET/DAY
Source: Nielsen, eMarketer, 2012
SOCIAL NETWORKING
SOCIALNETWORKING
Source: Comscore
MediaMetrix, 2013
10,5 5,926,480,2 4,9MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS
Source: BBG & Galup,
Oct 2012
47,6
37,6
29,4
95,7 PERCENT
PERCENTPERCEN
TPERCENT
JAKARTA IS THE MOST CONNECTED CITY IN THE WORLD
12.800.000TOP FACEBOOK CITIES (MILLION USERS)
Source: Social Bakers,
Forbes
2,4TOP TWEET CITIES (FROM GLOBAL TWEETS)
Source: Social Bakers,
Forbes
TOP CITIES FACEBOOK (million users)
Source: Social Bakers 2013, Forbes
BANGKOK
ISTANBUL
SAO PAOLO
MEXICO
BOGOTA
MUMBAI
LONDON
BUENOS AIRES
SANTIAGO
JAKARTA8,7
7,0
3,5
6,0
7,4
4,2
3,7
5,7
6,1
4,1
Source: Social Bakers, Forbes 2012
TOKYO
LONDON
SAO PAOLO
NEW YORK
CHICAGO
RIYADH
JAKARTA
BANDUNG
LOS ANGELES
PARIS
TOP CITIES TWITTER (% of global tweet)
2,4
2,0
0,8
1,8
2,3
1,1
0,9
1,3
1,9
0,9
4th LARGESTFACEBOOK POPULATION IN THE WORLD
INDONESIA is
20 MILLION MORE USERS THAN THE UK
Source: wikipedia 2013, Alexis Gravel
70FACEBOOK
USERS in INDONESIA areUNDE
R 25 YO
75FACEBOOK
USERS in INDONESIA
ACCESSINGTHROUGHMOBIL
E
385are SENT per DAY
TWEETS
Source: SEMIOCAST, JUL 2013
2.614.214TOTAL LINKEDIN USERS
#3FASTEST GROWING POPULATION
RANK 18Socialbakers (Global,2014)
LINKEDIN in INDONESIA
11,01PENETRATION of ONLINE POPULATION
3 INDUSTRIESOIL & ENERGY, TELECOMMUNICATION, TI & SERVICE
Source: Linkedin 2012, Socialbakers 2013
Source: Linkedin 2012,
Socialbakers 2013
PINTEREST in INDONESIA
4 MILLIONUSERS in INDONESIA
30 %TRAFFIC AROUND the WORLD
USD 25 MBakrie Global GROUP INDONESIA INVESTMENT23.000.0
00USERS in THE WORLD
DOMINATING
PATH in INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014
SOCIAL HABBIT
SOCIAL MEDIA USE
ANY SOCIAL NETWORK
GOOGLE+
INSTAGRAM OWN AN ACCOUNT
USED in THE PAST MONTH
98
93
32
80
79
74
39
41
59
33
15
12Source: We Are Social SG JAN 2014
SOCIAL MEDIAPENETRATION as A PERCENTAGE of THE TOTAL POPULTION
AVERAGE TIME SOCIAL MEDIA USERS SPENDEACH DAY
PERCENTAGE ofMOBILE USERS USING SOCIAL MEDIA APPSon THEIR HOME
PERCENTAGE ofMOBILE USERSUSING LOCATION-BASED SERVICES
SOCIAL INDICATORS
15 2H54M 74 32Source: We Are Social SG JAN 2014
NUMBER ofACTIVE MOBILEBROADBANDSUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONSAS A PERCENTAGESof TOTAL POPULATION
PERCENTAGE ofMOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION
MOBILE STATS
80,1M 32 52M 21
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE
##
Source: We Are Social SG JAN 2014
VIDEO ONLINE
USER at the AGE 15-24 IS WEB VIDEO SEARCHING
46Source:
ComScoreMedia Metrix
2012
ALMOST HALF OF USERS WHO WATCH VIDEO ONLINE IN INDONESIA ARE 15-24 yo Source:
ComScoreVideo Metrix
2012
UNIQUE USER PER MONTH
1 BILLIONSource:
Youtube, 2013
VIEWS PER MONTH
6 BILLIONSource:
Youtube, 2013
TIME ON SITE PER SESSION
18 MINUTESSource:
Youtube, 2013
HOURS OF VIDEO VIEWED/DAY
900.000Source:
Youtube, 2013
COME FROM MOBILE22 OF VIEWS
Source: Youtube,
2013
DIGITALMEDIA
WORLD-WIDE
MALAYSIA
INDONESIA
SINGAPORE
76,192,3
7363,5
Reach of News/information category:
Source: Comscore
MediaMetrix, 2013
NEWSREADING
WORLD-WIDE
INDONESIA
SINGAPORE
VIETNAM
69,7194,8
75,955,7
Minutes Spent per visitor on News/information category:
Source: Comscore MediaMetrix, 2013
Source: ALEXA.com
Jan 2014
DETIK.COM
KOMPAS.COM
VIVA.CO.ID
MERDEKA.COM
TRIBUNNEWS.COM
12
345
678910
THE BIG PLAYER in INDONESIA
KAPANLAGI.COM
OKEZONE.COM
LIPUTAN6.COM
BOLA.NET
TEMPO.CO
DETIK.COM
KOMPAS.COM
VIVA.CO.ID
Source: ALEXA.com
Jan 2014
MERDEKA.COM
Source: ALEXA.com
Jan 2014
TRIBUNNEWS.COM
800-900Articles per day (Dec’2013)
982.918 Total Published Content Dec’2013JAN’2014 18.588 posts
223.020 Members (Jan’ 2014)
Source: Kompasiana
TEAM
BLOG
230.156 Total Facebook likes
292.521 Twitter follower
RANK 29Alexa.com (Jan’2014)
DIGITALBUYERS
3,14,6
5,97,4*
2012 2013 2014 2015
6,7% 8%
9%
10%
digital buyers in Indonesia
percentage of Internet user
*In millions
HIGHLIGHT on ONLINE PURCHASE
Source: eMarketer Jan 2013
MOST USED E-COMMERCE SITES
5049,2
19,513,6
8,98,5
KASKUS
GROUPON
TOKOBAGUS
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
MOST USED E-COMMERCE SITES
5049,2
19,513,6
8,98,5
KASKUS
GROUPON
TOKOBAGUS
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
DIGITAL/ONLINEBEHAVIOUR
ONLINE CONSUMER IS GROWING INDONESIA
11
Source: Survei Index E-Commerce, Rakuten 2013
THE AVERAGE MONEY SPENT in INDONESIA
USD239 or IDR 2,3M
Source: Survei Index E-Commerce, Rakuten 2013
54,1 USE SMARTPHONES TO SHOP ONLINE (in past 3 months)
78 SHARE PRODUCT VIA SOCIAL MEDIA
14ONLINE SHOPPING BY HP/TABLET/GADGET
INDONESIAN LIKES TO..
28SHOPPERS STILL BUY ON STORE/OFFLINE
Source: Survei Index E-Commerce, Rakuten 2013
CLOTHING
HANDPHONE
TICKET FOR TRIP/SHOW
NOTEBOOK
BAGS
BOOKS
ELECTRONICGADGET
SHOES
COSMETIC
BOOKING
TOYS
female male
MOST BOUGHT PRODUCT IN PERCENT
71,1 39,139,1
39,139,1
11
9,0
8,8
39,12,1
8,7
3,811,1
5,2
2,2
0,8
5,0
0,3
4,84,7
0,3
4,6 Source: APJII2012
PAYMENT ONLINE
7041
3024
15
BANK TRANSFER
KLIK BCA
CREDIT CARD
CASH on DELIVERY
MANDIRI INTERNET
Source: Veritrans & Dailysocial
DIGITALMOBILEGLOBAL
2420
1614
128
6
SOCIAL MEDIA
ENTERTAINMENT
GENERAL INFO
GAMES
SHOPPING
LOCAL SEARCH
GROWTH inMOBILE USAGE is COMING FROMSOCIAL MEDIA & ENTERTAINEMNT
GLOBAL MOBILE USERS SEARCH
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
11383
275
83103
at HOME ON the GO In STORE At WORK At SCHOOL
GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH
125
108
150
82
3777
100
214
10192
RESTAURANT SHOPPINGFOOD TECH TRAVEL
154
69
101102
116 129146
0
87
190
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012
Source: NOKIA
Research
THE AVERAGE A PERSON LOOKS AT THEIR PHONE, or ONCE EVERY SIX-AND-HALF-MINUTE OF EVERY WAKING HOUR
150 TIMES A DAY
DIGITALMOBILEINDONESIA
5335
49
ANDROI
D
OS BB
WINDOW
S
IOS
Source: InMobi, Mobile Media
Consumption
2420
1614
128
6
SOCIAL MEDIA
ENTERTAINMENT
GENERAL INFO
GAMES
SHOPPING
LOCAL SEARCH
GROWTH in
MOBILE USAGE is COMING FROM
SOCIAL MEDIA& ENTERTAINMENT
WHAT INDONESIAN SEARCH
Source: InMobi, Mobile Media Consumption
DIGITAL MOBILEDIGITAL MOBILE
6935
2917
146
6
IN BED
WAITING
WATCHING TV
SPEND TIME W/ FAMILY
COMMUTER LINE
MEETING/CLASS
BATHROOM
In INDONESIA,PEOPLE LIKE TO USE
MOBILE PHONE
when THEY’R
E ALON
E
WHERE PEOPLE ONLINE?
Source: InMobi, Mobile Media Consumption
DIGITAL MOBILEINSTANTMESSAGIN
G
4337
3623
201616
BBM
LINE
FB MESSENGER
KAKAOTALK
SKYPE
INDONESIANS ARE A VERY SOCIAL
AND “CHATTY
” MARKET
INDONESIAN LIKES TO CHAT...A LOT
Source: On Device Research 2013
Source: We Are Social SG JAN 2014
AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5 HOURS 27 MINUTES
Source: We Are Social SG JAN 2014
MOBILE INTERNET
PENETRATION
AS A PERCENTAGE
OF TOTAL POPULATION
14%
2 HOURS 30 MINUTES
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY
Source: We Are Social SG JAN 2014
23 77SMARTPHONEFEATURE PHONE
Source: Nielsen, Sept 2013
SMARTPHONE
PENETRATION
of TOTAL
POPULATION14
Source: We Are Social SG JAN 2014
SMARTPHONE USERS SEARCHFOR LOCAL INFO BY PHONE
14
Source: We Are Social SG JAN 2014
14SMARTPHONE USERS RESEARCH FOR PRODUCT
Source: We Are Social SG JAN 2014
SMARTPHONE
USERSPURCHASE ONLINEby PHONE
57
Source: We Are Social SG JAN 2014
GIMANA..
UDAH PADA PUAS, KAN?
Haji Bolot is one of the famous comedian in Indonesian
QUESTIONS?
THANK YOUSeno PramuadjiDigital Creative & Social Media Storyteller
Twitter: @seno_pramuadjiwww.about.me/senopramuadji
