Creating a Winning Strategy with Pinterest

CREATING A WINNING STRATEGY WITH

Pinterest

Nienke Krook | @TheTravelTester | #TBUNTE

✔ How Pinterest works

✔ The Power of Pinterest

✔ Setting up your Account

✔ Designing your Pins

✔ Measuring ROI

Nienke Krook | @TheTravelTester | #TBUNTE

WE'LL TALK ABOUT:

YET another SOCIAL NETWORK?

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

PINTEREST IS NOT A SOCIAL NETWORK,

BUT A

visual discovery tool Ben Silbermann (Pinterest co-founder and CEO)

Nienke Krook | @TheTravelTester | #TBUNTE

xxx

Nienke Krook | @TheTravelTester | #TBUNTE

MAKE SURE TO:HOW Pinterest WORKS

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

THE POWER OF visual MARKETING

Nienke Krook | @TheTravelTester | #TBUNTE

Source: Pinterest & RJMetrics

Nienke Krook | @TheTravelTester | #TBUNTE

✔ 30 billion pins and millions added daily

Source: Pinterest & RJMetrics

Nienke Krook | @TheTravelTester | #TBUNTE

✔ 30 billion pins and millions added daily

✔ 55 million monthly active users and growing

Source: Pinterest & RJMetrics

Nienke Krook | @TheTravelTester | #TBUNTE

✔ 30 billion pins and millions added daily

✔ 55 million monthly active users and growing

✔ over 75% of usage happens on mobile

✔ 30 billion pins and millions added daily

✔ 55 million monthly active users and growing

✔ over 75% of usage happens on mobile

✔ more than 80% of images on Pinterest are re-pins

Source: Pinterest & RJMetrics

Nienke Krook | @TheTravelTester | #TBUNTE

PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE

RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS

GETS DISCOVERED

Kevin Knight (Pinterest partner marketing manager)

Nienke Krook | @TheTravelTester | #TBUNTE

SETTING UP PINTEREST FOR success

Nienke Krook | @TheTravelTester | #TBUNTE

MAKE SURE TO:

Nienke Krook | @TheTravelTester | #TBUNTE

1. register as a business

MAKE SURE TO:

Nienke Krook | @TheTravelTester | #TBUNTE

1. register as a business2. optimise your profile

MAKE SURE TO:

Nienke Krook | @TheTravelTester | #TBUNTE

1. register as a business2. optimise your profile

3. set up strong boards

Board Covers: The Travel Tester

Board by Iain Mallory

Map Board by Visit Britain

Group Board by The Barefoot Nomad

Secret Boards Examples

MAKE SURE TO:

Nienke Krook | @TheTravelTester | #TBUNTE

1. register as a business2. optimise your profile

3. set up strong boards4. make it easy to pin

Adding a pin directly to a board:

Adding a pin directly to a board:

Adding a pin with a browser extension:[business.pinterest.com]

Adding a pin with the pin-it button:[business.pinterest.com]

[business.pinterest.com/en/widget-builder]

Using widgets

MAKE SURE TO:

1. register as a business2. optimise your profile

3. set up strong boards4. make it easy to pin

5. reach out to influencersNienke Krook | @TheTravelTester | #TBUNTE

Board by The Planet D / Ford Canada

Board by GoWithOh / Sherry Ott

Board by Lonely Planet

that's me!

DESIGNING YOUR pins

Nienke Krook | @TheTravelTester | #TBUNTE

THE MARKETING CHALLENGE IS TO TAKE A

MESSAGE AND DISTIL IT INTO SOMETHING

THAT IS USUALLY HIGHLY VISUAL AND CAN

COMMUNICATE IN A SIMPLE IMAGE:

AN emotion , A message

AND attachment TO THE BRAND

Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE

Kevin Knight (Pinterest partner marketing manager)

✔ infographics

Infographic by gadventures Nienke Krook | @TheTravelTester | #TBUNTE

piktochart.com

infogr.am

visual.ly

✔ checklists

checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBUNTE

✔ tutorials

Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE

✔ teaser text

Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBUNTE

my tan feet

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canva.com

picmonkey.com

snapseed moldiv befunky

✔ videos

Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE

✔ RICH PINS

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THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT

TYPE OF CONTENT YOU PROVIDE,

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Steve Patrizi (Pinterest head of partner marketing)

THE happier PEOPLE GET AND

THE MORE WILL VISIT YOUR SITE

AND RE-ENGAGE WITH YOU.

RETURN ON investment

Nienke Krook | @TheTravelTester | #TBUNTE

Nienke Krook | @TheTravelTester | #TBUNTE

TRACKING METHODS:

✔ pinterest analytics

Pinterest Analytics

Pinterest Analytics

Pinterest Analytics

Nienke Krook | @TheTravelTester | #TBUNTE

TRACKING METHODS:

✔ pinterest analytics✔ google analytics

Google Analytics

Google Analytics

Google Analytics

Google Analytics

Nienke Krook | @TheTravelTester | #TBUNTE

TRACKING METHODS:

✔ pinterest analytics✔ google analytics✔ market research

Market Research

TRACKING METHODS:

✔ pinterest analytics✔ google analytics✔ market research

✔ other toolsNienke Krook | @TheTravelTester | #TBUNTE

tailwindapp.com

pinalerts.com

piqora.com

viraltag.com

ahalogy.com

gopixel.me

viralwoot.com

Scheduling Pins on Pinterest:

KEY take-aways

Nienke Krook | @TheTravelTester | #TBUNTE

KEY TAKE-AWAYS:

✔ Pinterest is a visual discovery tool✔ Sign-up as a business

✔ Start your strategy with your own website✔ Explore what works by measuring roi

✔ Reach out to influencers

Nienke Krook | @TheTravelTester | #TBUNTENienke Krook | @TheTravelTester | #TBUNTE

THE POWER OF SOCIAL MEDIAIS NOT REALLY THE ABILITY TO

SELL DIRECTLY TO THE CUSTOMER,

Nienke Krook | @TheTravelTester | #TBUNTE

Simon Mainwaring (branding & social media specialist)

BUT TO inspire THAT CUSTOMER

TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE.

Nienke Krookwww.thetraveltester.cominfo@thetraveltester.com

All social media @thetraveltester