Congressman beyer's women's economic conference using social networking for your career

Using Social Networking for your Career

Dagny Evans

Let’s have some fun!

What Are We Talking About?

Networking• Connect• Link• Interact with other

people to exchange information and develop contacts, especially to further one's career

Social Networking• Use of websites &

applications to interact with other users or find people with similar interests to oneself

A Better Definition

Creating honest, authentic relationships through better access to information, which is the product of

technological advances unlikeany in human history.

Your customers are already online. They’re researching you just as much— if not more—than you’re

researching them. They’re showing up at your door better educated and informed than ever before— and you need to be ready to meet, greet and connect at a

new level.

Percentage of US Adults with Social Media Accounts

W Social Media73%

W/O Social Media

27%

Employers Using or Plan to Use Social Media for Recruiting

http://www.job-hunt.org/social-networking/social-media.shtml

Bad Behavior has Consequences

• 55% of recruiters have reconsidered candidates

Photos Alcohol/Drugs Badmouthing0

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Top Negative Behaviors that make Recruiters Reconsider Candidates

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Your Social Media Has a Wealth of Information

• How well you do communicate?• What is your work history & education levels?• What is your industry knowledge?• What are your thoughts/actions towards

alcohol & other illegal substances?• How well do you control your temper?• Are you prone to verbal outbursts (profanity)?• How do you spend your non-work time?

http://www.job-hunt.org/social-networking/social-media.shtml

Social Gone Wrong

Justine Sacco• Public relations chief• Traveling home to Africa• Tweeted “Going to Africa.

Hope I don’t get AIDS. Just kidding. I’m white!”

• 1000s of retweets & trending hashtags

Elizabeth Lauten

Pictures Speak 1,000 Words

The Right Stuff

Social Selling Index

SSI compared to Industry & Network

Two Specific Stories of Success

• Coordinate DoMore24 campaign for non-profit organization

• Solely social outreach• One month consistent

focus & outreach • 64% were first time

contributors• 108% increase in donor

contributions

• Recently started running full-time consulting company– Husband & wife team

• Did outreach to our network - ~900 people

• 68% recipients took action

Four Steps to Get Started

1.Define a plan2. Create complete profiles3. Establish a content calendar4. Commit to engaging with network

Useful Tools

Tool ExamplesPersonal search Google

LinkedIn AdvancedAlerts GoogleContent syndication/aggregation

Flipboard, Hubspot, Feedly

Scheduling/monitoring Tweetdeck, HootsuiteMonitoring Klout, Hootsuite, Social

Mention, LinkedIn SSI

Do

• Cultivate your online presence

• Use a professional photo• Customize where

applicable• Be generous – give to get• Know what you are

asking for• Share interesting news

and useful insights

• Ask questions• Research• Keep in touch• Google yourself• Use appropriate language• Check your privacy

settings• Untag yourself from bad

photos

Don’t

• Just talk about yourself• Be generic• Ignore privacy settings• Accept everyone• Badmouth past employers, coworkers or

customers• Over-share or plagiarize• Over use hashtags

10 Things You Can Do to Lose Trust

1. Not searchable2. Bad reputation3. Demonstrations4. Bad

website/profile5. Lack of proof

6. Public relations7. Networking8. Associations9. Content10.Consistency

Contact InfoDagny EvansDigital Ambit

dagny@digitalambit.comdagny@dagnyevans.com

@dagnyevans@digitalambit

http://www.slideshare.net/DagnyEvans/congressman-beyers-womens-economic-conference-using-social-networking-for-your-career