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Using Social Networking for your Career
Dagny Evans
Let’s have some fun!
What Are We Talking About?
Networking• Connect• Link• Interact with other
people to exchange information and develop contacts, especially to further one's career
Social Networking• Use of websites &
applications to interact with other users or find people with similar interests to oneself
A Better Definition
Creating honest, authentic relationships through better access to information, which is the product of
technological advances unlikeany in human history.
Your customers are already online. They’re researching you just as much— if not more—than you’re
researching them. They’re showing up at your door better educated and informed than ever before— and you need to be ready to meet, greet and connect at a
new level.
Percentage of US Adults with Social Media Accounts
W Social Media73%
W/O Social Media
27%
Employers Using or Plan to Use Social Media for Recruiting
http://www.job-hunt.org/social-networking/social-media.shtml
Bad Behavior has Consequences
• 55% of recruiters have reconsidered candidates
Photos Alcohol/Drugs Badmouthing0
10
20
30
40
50
60
Top Negative Behaviors that make Recruiters Reconsider Candidates
Perc
enta
ge o
f Rec
ruite
rs
Your Social Media Has a Wealth of Information
• How well you do communicate?• What is your work history & education levels?• What is your industry knowledge?• What are your thoughts/actions towards
alcohol & other illegal substances?• How well do you control your temper?• Are you prone to verbal outbursts (profanity)?• How do you spend your non-work time?
http://www.job-hunt.org/social-networking/social-media.shtml
Social Gone Wrong
Justine Sacco• Public relations chief• Traveling home to Africa• Tweeted “Going to Africa.
Hope I don’t get AIDS. Just kidding. I’m white!”
• 1000s of retweets & trending hashtags
Elizabeth Lauten
Pictures Speak 1,000 Words
The Right Stuff
Social Selling Index
SSI compared to Industry & Network
Two Specific Stories of Success
• Coordinate DoMore24 campaign for non-profit organization
• Solely social outreach• One month consistent
focus & outreach • 64% were first time
contributors• 108% increase in donor
contributions
• Recently started running full-time consulting company– Husband & wife team
• Did outreach to our network - ~900 people
• 68% recipients took action
Four Steps to Get Started
1.Define a plan2. Create complete profiles3. Establish a content calendar4. Commit to engaging with network
Useful Tools
Tool ExamplesPersonal search Google
LinkedIn AdvancedAlerts GoogleContent syndication/aggregation
Flipboard, Hubspot, Feedly
Scheduling/monitoring Tweetdeck, HootsuiteMonitoring Klout, Hootsuite, Social
Mention, LinkedIn SSI
Do
• Cultivate your online presence
• Use a professional photo• Customize where
applicable• Be generous – give to get• Know what you are
asking for• Share interesting news
and useful insights
• Ask questions• Research• Keep in touch• Google yourself• Use appropriate language• Check your privacy
settings• Untag yourself from bad
photos
Don’t
• Just talk about yourself• Be generic• Ignore privacy settings• Accept everyone• Badmouth past employers, coworkers or
customers• Over-share or plagiarize• Over use hashtags
10 Things You Can Do to Lose Trust
1. Not searchable2. Bad reputation3. Demonstrations4. Bad
website/profile5. Lack of proof
6. Public relations7. Networking8. Associations9. Content10.Consistency
Contact InfoDagny EvansDigital Ambit
[email protected]@dagnyevans.com
@dagnyevans@digitalambit
http://www.slideshare.net/DagnyEvans/congressman-beyers-womens-economic-conference-using-social-networking-for-your-career
