Best Practices for Breaking Into Facebook News Feeds By Alison Zarrella

Facebook Newsfeed: Content Creation

Best Practices For Breaking Into Facebook News Feeds

Alison Zarrella

Facebook Newsfeed: Content Creation

More than 90% of Facebook fans view content through the Newsfeed alone.

Facebook Newsfeed: Content Creation

Facebook uses a complex algorithm to calculate how content is shown in the Newsfeed.

Facebook Newsfeed: Content Creation

Σ ue we de u- Affinity Score: relationship fans have with your page and its content

w- Weight: importance of content

d- Time Decay: how long ago content was posted

Facebook Newsfeed: Content Creation

Focus on Engagement

Facebook Newsfeed: Content Creation

Post Media & Links #1

#2

#3

Shares

Comments

Likes

Links Videos Photos

Facebook Newsfeed: Content Creation

Get Them Talking

Facebook Newsfeed: Content Creation

Worldwide, there are over 1.35 billion monthly active Facebook users.

Facebook Newsfeed: Content Creation

Facebook users generate 4.75 billion pieces of content on the site every day.

Facebook Newsfeed: Content Creation

The new Newsfeed allows users to be more selective of the content they see.

Facebook Newsfeed: Content Creation

Drive Action

Facebook Newsfeed: Content Creation

Be Provocative

Facebook Newsfeed: Content Creation

Go For The Share

Facebook Newsfeed: Content Creation

Make It Clickable

Facebook Newsfeed: Content Creation

Users see 6% of the up to 15,000 pieces of content available for their Newsfeed.

Facebook Newsfeed: Content Creation

Focus on creating posts that speak to your brand. Most fans never see your page again.

Facebook Newsfeed: Content Creation

Update at least once a day—Facebook recommends brands post 4-9 times per week for maximum reach.

Facebook Newsfeed: Content Creation

Keep Content Flowing

Facebook Newsfeed: Content Creation

Build a Content Calendar

Facebook Newsfeed: Content Creation

Write For The Newsfeed

Facebook Newsfeed: Content Creation

Facebook is available in over 70 languages and in every time zone across the world.

Facebook Newsfeed: Content Creation

On average, only 15-20% of fans will see a post from your page, even though they “like” you.

Facebook Newsfeed: Content Creation

Improve your reach and relevance with posts that utilize Facebook targeting.

Facebook Newsfeed: Content Creation

Post Like A Local

Facebook Newsfeed: Content Creation

Partner Linking and @ Tagging Target the Timeline

Facebook Newsfeed: Content Creation

Partner and @ Tagging Tag Partner Pages

Facebook Newsfeed: Content Creation

One in five page views in the United States occurs on Facebook.

Facebook Newsfeed: Content Creation

510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded every minute.

Facebook Newsfeed: Content Creation

Make your content count by using every feature Facebook makes available.

Facebook Newsfeed: Content Creation

Maximize Media

Facebook Newsfeed: Content Creation

Game The System

Facebook Newsfeed: Content Creation

Stay On Trend

Facebook Newsfeed: Content Creation

There are 1.1 billion active Facebook users on mobile alone.

Facebook Newsfeed: Content Creation

The average Facebook user spends 20 minutes per day on site.

Facebook Newsfeed: Content Creation

Optimize content for mobile viewing and ease of conversion.

Facebook Newsfeed: Content Creation

Cross-promote Content

Facebook Newsfeed: Content Creation

Love Your Links

Facebook Newsfeed: Content Creation

Save & View In App

Facebook Newsfeed: Content Creation

Let’s Talk

AlisonZarrella.com

Facebook.com/AlisonZarrella

@Alison

LinkedIn.com/in/AlisonZarrella

Alison@AlisonZarrella.com