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SUPERHERO!SOCIAL MEDIA
YOU CAN BE A…
@JulieMarateck #SNS15
PASSION PURPOSE
PERSONAL PROACTIVE
PREPAREDPOSITIVE
@JulieMarateck #SNS15
• THE AVERAGE AMERICAN SPENDS 37 MINUTES PER DAY ON SOCIAL MEDIA
• 46% OF USERS LOOK TOWARDS SOCIAL MEDIA WHEN MAKING A PURCHASE
• 3 IN 5 SMBS SAY THEY’VE GAINED NEW CUSTOMERS BY USING SOCIAL MEDIA
• 67% OF TWITTER USERS ARE FAR MORE LIKELY TO BUY FROM THE BRANDS THEY FOLLOW ON TWITTER
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
(SUPER) HUMAN!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
SAVE THEDAY!
@JulieMarateck #SNS15
FAILURE!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
STRENGTH!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
POP!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
SPEED!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
SUPER SONIC!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
MIND-READING!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
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@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
SIDEKICKS!
@JulieMarateck #SNS15
• Hashtagify.Me: Shows You Related Hashtags And Their Popularity
• Ritetag: Shows You How Good, Great Or Overused A Particular Hashtag Is
• Tagboard:See How Your Hashtag Is Used Across Multiple Platforms (I.E. Facebook, Twitter, Instagram, G+, Vine)
• Twitalyzer: Input The Username Of Someone You Want To Investigate, And See What Hashtags He Or She Uses Most Often
• Trendsmap: SHows You Relevant Hashtags That Are Being Used In Your Geographic Area
• Socialmention: Real-Time Social Media Search & Analysis
• Topsy: Twitter Search, Monitoring And Analytics @JulieMarateck
#SNS15
@JulieMarateck #SNS15
Tweets with one or more hashtag are 55% more likely to be retweeted
@JulieMarateck #SNS15
@JulieMarateck #SNS15
REACH!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
TIMEVIRAL TRUST
SCOPE ???SELL@JulieMarateck
#SNS15
AWESOMEAPPS!
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
@JulieMarateck #SNS15
BEST PRACTICES!
• Posts with hashtags (#) see 60% more interactions on average
• Posts with exclamation points (!) see 2.7% more interactions on average
• Posts that ask questions (?) garner 23% more engagement on average
• Posts with 80 characters or less receive 66% higher engagement on average
• Posts asking a question generate comment rates double than that of non-question posts
@JulieMarateck #SNS15
• Use Twitter as your channel to post a steady stream of live content
• Use Modified Tweet (MT) if there’s grammatical or spelling error on a
post you want to Retweet (RT)
• Don’t autopost from Facebook to Twitter
• Double check hyperlinks in links, #hashtags and @handles
@JulieMarateck #SNS15
• Understand your audience - Why would people want to follow your brand?
• Theme your content, be consistent & creative - Not just product placement
• Make photos aesthetically pleasing
• Post 1-2x day
• Engage with your followers - Be human
• Tell an interesting brand story through your images
• Run a #Hashtag contest - UGC & audience engagement
@JulieMarateck #SNS15
• Put media spend behind educational/engagement copy (not sales-y posts)
• Set a granular targeted audience OR promote to your current fans
• Track performance in Ads Manager to steer your future efforts
• Target only the News Feed
• Use boosted posts when you want to make a post visible to current followers
• For all other situations, create the ad through Ads Manager
@JulieMarateck #SNS15
BE SUPER. @JulieMarateck
#SNS15
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