Be A Social Media Superhero!

SUPERHERO!SOCIAL MEDIA

YOU CAN BE A…

@JulieMarateck #SNS15

PASSION PURPOSE

PERSONAL PROACTIVE

PREPAREDPOSITIVE


• THE AVERAGE AMERICAN SPENDS 37 MINUTES PER DAY ON SOCIAL MEDIA

• 46% OF USERS LOOK TOWARDS SOCIAL MEDIA WHEN MAKING A PURCHASE

• 3 IN 5 SMBS SAY THEY’VE GAINED NEW CUSTOMERS BY USING SOCIAL MEDIA

• 67% OF TWITTER USERS ARE FAR MORE LIKELY TO BUY FROM THE BRANDS THEY FOLLOW ON TWITTER





(SUPER) HUMAN!




SAVE THEDAY!


FAILURE!




STRENGTH!




POP!






SPEED!




SUPER SONIC!




MIND-READING!







SIDEKICKS!


• Hashtagify.Me: Shows You Related Hashtags And Their Popularity

• Ritetag: Shows You How Good, Great Or Overused A Particular Hashtag Is

• Tagboard:See How Your Hashtag Is Used Across Multiple Platforms (I.E. Facebook, Twitter, Instagram, G+, Vine)

• Twitalyzer: Input The Username Of Someone You Want To Investigate, And See What Hashtags He Or She Uses Most Often

• Trendsmap: SHows You Relevant Hashtags That Are Being Used In Your Geographic Area

• Socialmention: Real-Time Social Media Search & Analysis

• Topsy: Twitter Search, Monitoring And Analytics @JulieMarateck

#SNS15


Tweets with one or more hashtag are 55% more likely to be retweeted



REACH!





TIMEVIRAL TRUST

SCOPE ???SELL@JulieMarateck

#SNS15

AWESOMEAPPS!







BEST PRACTICES!

• Posts with hashtags (#) see 60% more interactions on average

• Posts with exclamation points (!) see 2.7% more interactions on average

• Posts that ask questions (?) garner 23% more engagement on average

• Posts with 80 characters or less receive 66% higher engagement on average

• Posts asking a question generate comment rates double than that of non-question posts


• Use Twitter as your channel to post a steady stream of live content

• Use Modified Tweet (MT) if there’s grammatical or spelling error on a

post you want to Retweet (RT)

• Don’t autopost from Facebook to Twitter

• Double check hyperlinks in links, #hashtags and @handles


• Understand your audience - Why would people want to follow your brand?

• Theme your content, be consistent & creative - Not just product placement

• Make photos aesthetically pleasing

• Post 1-2x day

• Engage with your followers - Be human

• Tell an interesting brand story through your images

• Run a #Hashtag contest - UGC & audience engagement


• Put media spend behind educational/engagement copy (not sales-y posts)

• Set a granular targeted audience OR promote to your current fans

• Track performance in Ads Manager to steer your future efforts

• Target only the News Feed

• Use boosted posts when you want to make a post visible to current followers

• For all other situations, create the ad through Ads Manager


BE SUPER. @JulieMarateck

#SNS15