Are You Protecting Your Brand?

PROTECTING YOUR BRAND?

are you

13,000 retweets overnight

WHAT ARE THE RISKS?

WHAT ARE THE RISKS?

89% 81% 73% 67% 46%

Legal & Regulatory Risk

Brand & Reputational Risk

Privacy Risk Information Security

Risk

Operational Risk

Source: Forrester Research Ltd., Q2 2014 Social Risk And Compliance Solutions Wave Customer Reference Online Survey

WHY SHOULD YOU CARE?

WHY SHOULD YOU CARE?

You have more employees who need social

Legal and regulatory bodies are playing catch-up

Social media can-of-worms

How Can We Manage Social Risk?

IDENTIFY

IDENTIFY

What are your potential risks externally?

What risks are posed with new activities?

Can we learn from others?

ASSESS

ASSESS Establish a risk assessment framework

Evaluate Likelihood vs Impact

Prioritise efforts to mitigate

MITIGATE

MITIGATE

Establish a decision framework and governance

Train and educate staff especially on policies

Deploy tools to faciliate

MONITOR

MONITOR Always on

Always on

Always on

remember

You’re not immune

Social is always changing

Better, deeper customer relationships

contact me

andy yeo

twitter: @yeoa

linkedin.com/in/andycpyeo