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Protecting your Brand
• What is a brand?• Why is it important?• Where does it need protecting?• When do you know if you have a problem?• How is infringement enforced?• Some examples of online infringement• A few statistics
What is a Brand?
•Many definitions•Not a trademark•An experience
Why is it important?•A patent is for 20 years, a brand is for life.
•Lost reputation equals lost revenue
•Company Value
Be Careful
Where does it need protecting?
•At Creation and beyond•Online•Supply Chain
When do you know if you have a problem?
•Drop in sales•Customers/Distributor•Monitoring
How is infringement enforced?
•Gather Evidence•Send a letter/Mediate•Enforcement Agencies
Barbour.com
Barbourjacket.org
Barbourjacket.org
Barbourjacket WhoisRegistered by: GoDaddy.com, Inc. (R91−LROR) Domain ID:D162823104−LROR
Registrant: CR88612907 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone:+86.15359236372 Ext.: Fax Ext.: Email: [email protected] Administrative Contact: CR88612911 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone:+86.15359236372 Phone: Ext: Admin FAX: Admin FAX Ext: Email:[email protected] Technical Contact: CR88612909 lin min xiahe lu guomaodasha xiamen fujian 361000 CN Phone:+86.15359236372 Phone: Ext: Tech FAX: Tech FAX Ext: Email:[email protected] Record History: Record created on 19−Jul−2011 17:47:18 UTCRecord last updated on 19−Jul−2011 18:01:38 UTCRecord expires on 19−Jul−2012 17:47:18 UTC
Domain Servers in Listed Order:NS66.DOMAINCONTROL.COMNS65.DOMAINCONTROL.COMDNSSEC:Unsigned
WIPO
WIPD
Natwest.de
Natwest.de for Sale
A Few Statistics
• IP Crime in UK valued at £1.3bn– 70% flows back to organised crime
• Impact on UK valued at £3.6bn in lost taxes and 380,000 jobs
• 10% technology products sold worldwide counterfeit
• £6m counterfeit medicines seized since 2006• 90% of all seizures in Europe by customs• 54% of all EU seized counterfeit goods from China
