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How not to be an idiot, or a jerk
(and some other stuff)
@bydanielvictor
Am I
doing
social
right?
Image by Chris Lott | bit.ly/social-explained
NO.
NO YOU ARE NOT.
Am I doing social right?
Nope.
Am I doing social right?
Am I doing social right?
No.
Am I doing social right?
Sigh. No.
Where are we going today?
Photo by Yevgen Pogoryelov
• Write for both Twitter and Facebook
• Be good at both Twitter and Facebook
• Use (or not) hashtags
• Share appropriately on Facebook
• Melt the Internet
• Identify good Snapchat stories
• Plus, 7 final expert tips
25 percent of population
59 percent of population
In Canada, according to the Forum
Research in 2015
✓ Users here follow topics and interests first
✓ Fast-paced, frenetic updates expected
✓ Great for quick hits and updates
✓ Personality is rewarded
✓ Users here to follow pre-existing
connections
✓ Slower-paced, fewer posts
✓ Great for longer posts and conversation
✓ Large expectation of privacy
Images are loved equally
Yes.
Very good.
Am I doing social right?
Am I doing social right?
You’re acing it.
Am I doing social right?
Yes, you are.
When a story like this Tony Stewart Nascar
incident goes down, The New York Times
is lucky to have Viv Bernstein at the ready
to sort out what’s known and what isn’t
known.
OK, let’s practice
Write a tweet
Write a Facebook post
Take this article and …
Be ready to share what you wrote and why.
Checklist: Being good at Twitter● Upload a photo of yourself.
● Write a bio.
● Carefully curate whom you follow.
● Don’t be an RSS feed. Talk to people.
● Retweet and favorite good stuff.
• Build useful public lists.
● Use Tweetdeck (or other) to watch those lists.
● Don’t make hashtag gaffes.
● Don’t get into fights.
● Do make clear corrections.
● Do ask questions.
● Be wary of automation.
You must have lists. Must.
#dontbestupid
“Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your bicep.”
— Yours Truly in Nieman Lab
• Gathering small groups• Curating specific projects• Conferences
SMART
#dontbestupid
“Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your bicep.”
— Yours Truly in Nieman Lab
• Big events (#superbowl)• General words/phrases• Automated feeds
DUMB
#dontbestupid
“Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your bicep.”
— Yours Truly in Nieman Lab
• Being funny and/or ironic
AWESOME
Checklist: Being good at Facebook● Upload a photo of yourself.
● Write a bio.
● Let people follow you.
● Create friends’ lists so you can target what gets shared with whom.
● Remove URLs from the status update.
● Mix up the type of posts.
● Consider modifying the share text (and headline).
● Ask questions.
● Make clear corrections.
● Employ emotion, tactfully.
● Monitor comments.
● Care about images.
● Connect/watch sources.
Be smart about what you share with whom
Go to Settings > Followers
Target status updates to
public, friends, or a custom list
Melting the Internet
You should really read the whole article: Why That Video Went Viral by Natalie Kitroeff
bit.ly/viralnature
Metrics: Bit.ly
Fun trick: Add +
to the end of any
bit.ly link to see its
stats
nyti.ms/1URz92F
becomes
nyti.ms/1URz92F+
Snapchat
● It’s fun! You can have fun!
● Watch “Discover” for ideas
● Practice for thinking visually
7 final tips
(now we’re getting down in the dirt)
7 final tips
(Now we’re getting down in the
dirt.)
1. Sound like an actual
person, not a headlineThe story about humblebragging
barely deserves to be read by
our 6.7 million followers
nyt.me/Vk6EBr #humblebrag
I wrote about my Candy Crush addiction
and why it’s not really OK. It’s a pitiful cry
for help, basically nyt.ms/1kN3P80
2. Ask
questions,
but only if
you care
about the
answer Can you find the hidden Chicken Nugget?
“LIKE” when you find it!
Do you have stories about GM’s
ignition/airbag issues? Drivers, auto
workers, police, attorneys, doctors:
email us! Facebook.com/nytimes/posts/
…
3. Talk to people about
non-journalism things
2,101 clicks
36 RTs
10,176 clicks
254 RTs
4. Use words like explain,
details, how, why
5. For clicks, leave a sense of
mystery. Penn State recruiting just got a big
boost
For RTs, don’t leave any
mystery.Bishop McDevitt RB Andre Robinson,
one of the top prospects in PA,
commits to Penn State
6. Don’t overdo them, but dog
whistles can be effective
6. Don’t overdo them, but dog
whistles can be effective
7. Use photos
DO NOT!DO
8. Ignore all social media
people, including me, and
test it yourself.
Experiment,
be human
and have
fun!
FINAL WORDS
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