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Social Media Influencer
Here’s why we need them
Who are “Influencers”
An influencer can be defined in two ways:1. By the number of followers the person has
on Social Media.2. The expertise displayed by the person on the
subject.
Or let’s put it as:Influencer = Following + Knowledge
Influencers understand the market, the audience, the psychology of the customers
and hence the way to cater to that market as well!
ExamplesTwitter Vine
YouTube
Non Celebrity Influencers
Why and How are they Helpful?
1Wider Reach
An influencer is just what their name suggests. They are looked up to by a large number of Followers. Their opinion matters! So, when they talk about your brand and the world listens. a
2Famous your brand
If an influencer is talking about your brand, so are his/her followers and eventually their Friends and the friends of friends. We see a chain in this process, do you?
i.e.The higher the number of followers an influencer has, wider is the reach of your brand.
3Quality content
Influencers have a huge following and are highly appreciated because peopleconfide in them and the content they put out is considered as high value content. Almost
like information that people use as reference to your brand.
4Building Relationship
Influencers often maintain a good relationship with their followers, thus keeping them informed about important topics, clearing their doubts and communicating the needful.
Through influencers a brand can communicate with their audience.i.e.
It is an indirect yet full proof way to build a relationship with your brands target market!
5Their insights matter
Influencers are more often than not, experts from the industry. They stay updated about latesttrends and have better insights about the industry.
In fact, in many cases, they are the trendsetters themselves. Through influencers you can notjust reach your TG but also reach these newest ideas!
Influencers Vs Advocates
Influencers• Well known people,
generally bloggers, experts or celebrities.
• Work on a payment model, in forms of perks, gifts or financial benefits.
• Have a greater fan following.
Advocates• People from your customer
base.• Talk good about you out of
experience.• Genuine and more effective
when it comes to word of mouth.
Popular is not Equal to Influencer
On the other hand, if a scientist talks about the nuclear weapon it would be highly appreciated.
Slim in 10 Days Nuclear Weapons
A popular figure might not always be an influencer, especially in domains where they do not practice expertise.
Thank You
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