1.formerlyWebinar: Why Influencer Marketing Matters To Your Brand

2. About Your Presenter: Holly Hamannholly@tapinfluence.com @HollyHamann Co-founder, TapInfluence (formerly BlogFrog) Sixth tech start-up 18 years in digital marketing Mathematics and Computer Science Degree Blogger www.LoveandMath.com Frequent speaker on social marketing #TapInfluence 3. What is TapInfluence?#TapInfluence 4. Influencer Marketing Platform & Services Usedby the Worlds Top Brands#TapInfluence 5. Brand Strategists Marketing VPDigital Mktg Manager Brand ManagersWho shouldCMOattend? PR/Ad AgenciesSocial Media ManagersInfluencers!#TapInfluence 6. Agenda Intro Critical Trends in Digital Marketing Brand Challenges What is Influencer Marketing Why Influencer Marketing is Critical Case Studies Questions #TapInfluence 7. Where are your customers?#TapInfluence 8. Disruptive Trends in Digital Marketing Online Advertising Social Content Media Marketing#TapInfluence 9. 1. Banner Advertising Doesnt WorkAdvertising budgets are shifting to social media, and major brandsare looking for intelligent, proven and measurable strategies toimprove engagement and influence.#TapInfluence 10. 8% of internet users account for85% of all clicks July 2012 #TapInfluence 11. 2. Consumers Want ContentContent Marketing compelling, relevant content, developedinternally or through a community of key influencers, is driving moremeaningful and stronger levels of social engagement withconsumers. #TapInfluence 12. There is only one true brandingmechanism online and thatscontent marketing.May 2012#TapInfluence 13. 3. Social Media Creates InfluencersSocial Marketing a new breed of technologies and best practicesare emerging to target, automate and measure PR, sales andmarketing processes and the ROI of social marketing campaigns. #TapInfluence 14. In 5 years, marketers will spendmore on social, mobile, and videothan search.2011#TapInfluence 15. How Valuable Are Social Actions#TapInfluence 16. Biggest Shifts in Digital Marketing#TapInfluence 17. Shifts in Brand MarketingControl PartnershipImpressions EngagementPurchaseConsiderationReaching everyone Niche audienceConclusions ContentFacts OpinionsLinear (print/tv) Non-linear Mobile and video#TapInfluence 18. The New Influencer #TapInfluence 19. Your customers follow her#TapInfluence 20. What does she have that you dont? #TapInfluence 21. Some bloggers have largeraudiences than reality TV shows. March 2012 #TapInfluence 22. What is Influencer MarketingPartnering with influencers who help create and share peer-trusted content. #TapInfluence 23. Influencer Eco-system#TapInfluence 24. Influencer Eco-systemBrands need to reach millions of targetconsumers with peer-trusted content that can bedistributed at scale across the web#TapInfluence 25. Influencer Eco-systemAgencies need social solutions forbrands that go beyond banner advertising #TapInfluence 26. Influencer Eco-systemInfluencers want authentic partnershipswith brands they love#TapInfluence 27. Influencer Eco-systemConsumers want relevant, usefulcontent from people they trust#TapInfluence 28. Case StudyABC News and the United Nations Foundation wanted to connect millionsof moms in the US with moms in developing countries to drive awarenessand action around issues affecting moms and babies everywhere. Identify key influencers (lots of them) Mobilize them to create relevant and authentic content Manage creation, publication, timing Distribute content at scale across the web Measure performance #TapInfluence 29. Influencer Create and Amplify ContentContent Creation65 Sponsored Conv 800+ Tier two 10 Community Women around the Bloggers Bloggers Leadersworld & PartnersContent AmplificationContent Centralization #TapInfluence 30. Case Study ABC News#TapInfluence 31. Results800+ influencers15.3 million blog readers reachedFacebook, Twitter, Blogs Video, Photos, Mobile, International31.2 million total social media impressions 100,000 registrations#TapInfluence 32. Random House #TapInfluence 33. Udis Gluten Free#TapInfluence 34. So Why Does Influencer Marketing Matter? Partners brands with people who have influence with targetcustomers Creates trust Provides relevant consumer content Content for video and mobile Scalable Creates powerful earned media Effective supplement (or alternative) to banner advertising #TapInfluence 35. Questions? Post questions on twitter using #TapInfluence or inthe Chat Screen of GoToWebinar Contact us for a demo! Register for our next webinar, September 7th www.tapinfluence.com#TapInfluence