2014 february report valentine’s day report

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

APPLICATION DETAILS

• Fans must like our page if they want to send an e-card

• Receivers must also like our Facebook age if they want to open the e-card

Total of 47 more likes

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

TYPES OF CARDS

12 3

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

PROMOTION ON INTERNAL MEDIAS

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLE ON NEWSLETTER

Most clicks on “Watch the video” = 21.1%

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLE ON NEWSLETTER

Focus on results:

• 67.67% of delivery• 11.42% of click to open rate

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ARTICLES ON WEBSITE • The 20 Most Romantic Spots in FrancePosted on February 15

109 Page views 84 Clicks

• Saint Amour: the most romantic Grand CruPosted on February 14

7 Page views9 clicks

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

INTRODUCTION OF A NEW PARTNER

• A Taste of Burgundy and ProvencePosted on February 18

34 Page views28 clicks

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

PROMOTION ON SOCIAL MEDIAS

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

FACEBOOK RESULTSDedicated posts

• 2/12 : Facebook post number 12,586 impressions65 likes1 share

• 2/13: Facebook post number 26,040 impressions183 likes3 comments35 shares

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

Related Posts

• Feb 14: Martinique Getaways1,227 impressions60 likes1 comment1 share20 clicks on Martinique website

•Feb 15: St Amour wine post3,132 impressions103 likes2 comments11 shares

Total number of impressions:12,985

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

VIDEO: THE 20 MOST ROMANTIC PLACES IN FRANCE

Youtube share:

• 494 views• most seen via application

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

ANALYSIS OF RESULTS

GENERAL RESULTS

• 903 Views• + 47 likes on Facebook page• 100 interactions

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

APP VIEWS

903 views:

• Most active day: 2/14 – Valentine’s Day396 views 43.85% of total views

• Average of 129 views per day

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

100 Interactions

INTERACTION= 1 GIFT OR 1 SHARE

- 95% of gifts - 5% of shares

• Most active day: 2/14 – Valentine’s Day53 interactions 53% of total interactions

• Average of more than 14 interactions / day

WIDGET INTERACTIONS

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th

5 e-cards:

• “Je t’aime”: 27 times = 28%

• “You+Me=Us”: 25 times = 27%

• “Friends Forever”: 24 times = 26%

WIDGET DETAILS PER CARD

VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th