20 Ideas for Marketing Parks & Recreation Programs with Social Media

For Marketing Parks & Recreation Programs

with Social Media

TRAPS Central Region ConferenceNovember 12, 2014

Get these slides here::http://sarahtpage.com/TRAPSCentral/

Step 1:Open Instagram /

Take a photo

Step 2:Add

#TRAPSCentral tag

Step 3: Upload to Instagram

Step 4: Stay tuned

#1

Showcase What We Can Do

#2

Boost Your Posts

Facebook Boosted Posts

#3

Use Cover Photos As Advertising

Source: Mari Smith

#4

Introduce Your Staff

#5

Use Hashtags

#6

Be Human

The most awesome example EVAH!

#7

Promote Events

#8

Get Mobile

#9

Start Scheduling

Scheduling on Facebook

1

2

Scheduling on Facebook

4

3

Scheduling on Facebook

5

#10

Try Instagram

#11

Integrate Your Marketing

Source: Fargo-Moorhead CVB

#12

Start Pinning

#13

Ask Questions

#14

Like/CommentAs Your Page

#15

Host a Contest

#16

Create a Facebook Ad

• Why advertise on Facebook?Huge audienceHighly targetedCost effectiveLots of display

optionsEASY!

#17

Use Twitter for Market Research

#18

Start a Blog/Become aSubject Matter Expert

#19

Highlight Facilities and Programs

#20

Add User-Generated Content

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

Try Photo Repost

Showcase User-Generated Content

Watch This

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Sarah Page, PrincipalSarah T. Page Consulting, LLC

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Thank You!Questions?