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I have been developing Peadig, a WordPress framework built with Bootstrap, for 3 years now with Shane Jones. I'll explain why I did it and the problems I solved when I did.
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Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Why I Built Peadig, my own
WordPress Frameworkby Alex Moss, Co-Founder of Peadig
(also Director at FireCask)
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Evolution of Me
Working with HTML ~15 yearsWorking in Search ~8 yearsWorking with WordPress ~5 years
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
WordPress: The Winner of the CMSI tried a few other CMSs, and
WordPress won the battle. Reasons included community support, range of plugins and themes.
Also, it powered more websites than the others combined. Today it powers ~20% of the web.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
WordPress Core is great, but there are a few disadvantages, especially to the novice:
● Not enough out-of-the-box for what I needed● Too much choice of similar plugins● Some of those plugins were developed by morons
I started by developing small plugins that worked, because others didn’t. My first was Twitter Feed and my second was Facebook Comments. These 2 plugins made me known.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
How I started Developing with WordPress
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
I Started to Get AttentionI was approached by Facebook to build part of what would later become the official Facebook WordPress plugin. I provided code, none went in. The finished product didn’t get a great response.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Official Facebook Plugin My Plugin
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
The Fruits of my Labour...650,000+ downloads from 20 pluginsOver 1 million inbound links to peadig.comBetween 500 and 1,000 visitors dailyOver 5,000 mailing list subscriptions
6 months later, we’re just shy of 1,000 sites using Peadig, and over 5,000 sites using our combined premium products
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Back to the FrameworkOnce I found my feet with plugins, I found myself with the same issues for themes that I did with plugins. In 2010 had one of 2
framework choices...
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Thesis Genesis
I chose Thesis. I was clearly unhinged, but it was the best of a bad bunch.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Thesis was ok… but was short livedFrom what began as a few minor tweaks, Thesis turned into another
theme that I had to fork to do what it should be doing, not what I wanted it to do.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
● Not good SEO best practice● Reliant on their own code,
both frontend and backend● Was slow on future-proofing● I needed more and more
features as time passed, and technology improved.
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
I decided to Create My Own FrameworkI wrote the specification of a framework on a coach in Croatia in
August 2011, and spent a lot of my spare time developing a spec that included:
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
● Easy and extendible options pages● A shed load of shortcodes for customisation● Hooks for ease of development and design● All the nice features I wanted from multiple plugins merged
into one● Respect for WordPress theme requirements
and one more thing...
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Social Structured DataWhy are people still ignoring this?! This includes large scale
publications where context is completely inaccurate...
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
So I created Peadig (with @shanejones)...I took all the options I’d want to see both as a webmaster as well as
an SEO and combined it all into one mahoosive options panel.
I also needed to choose a popular HTML framework. Luckily there’s one that powers 1% of the web...
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
● Mobile-first responsive
● Made by 2 developers at Twitter
● Fast, trustworthy, future-proof and much better than any internal CSS framework that any WordPress framework can offer
● Free access to CDN’s
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
All sites FireCask develop are Peadig Child Themes...and other faces are developing child themes (click avatars for
links)...
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Rhys has also developed a “coming soon”, complete with lead gen, theme called Peacoming.
Developed on trains/busses in less than 20 total hours. Easy peasy!
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Some sites now using Peadig
Factory Youth Zone
Expedia EAN BrightEdge
The Poke 123Reg FireCask
Peadig • http://peadig.com/ • http://twitter.com/peadig • http://fb.com/peadig
Here’s a Discount Code for 20% off everything at Peadig…
FJ450GJ(also Peacoming is offering 33% off with the code
MANCSAS)
*Valid until 9th June 2014
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