Be Your Own …Session 3

Marist College Lifetime Learning

John F. McMullen

Adjunct Professor, Purchase CollegeBA, Iona College;

MSCS, MPA, Marist Collegejohnmac13@gmail.comwww.johnmac13.com

Be Your Own Media (What We Are Discussing)

• Publishing

• Audio

• Video

Requirements Necessary To “Be Your Own Media”

• Content – You / Me

• Devices – Computer, WebCam, Video Camera, Microphone, Digital Recorder

• Software – Free vs Cost; Web-based vs local

• Hosting Services – Often (not always) bundled with the software

Publishing

• Blogging

• Newspaper

• Newsletter

• Publishing On Demand

Blogging

At the last session, we discussed:

• Blogger -- www.blogger.com/• Medium -- medium.com/• WordPress -- wordpress.org/ & wordpress.com/

In the case of Blogger & Medium, these are blogging software and hosting sites combined; in the case of WordPress, free OpenSource blogging software is available at wordpress.org/while wordpress.com/ is a commercial hosting site that provides the WordPress software with built-in enhancements

Blogging Costs

• Blogger – free

• Medium – free with recently announced and undefined, as yet, monthly “subscription charge” of $5.00 per month

• WordPress -- multi-layered charges based on features required

WordPress.com Charges -- 1Personal -- $2.99per month, billed yearly

Best for Personal Use: Boost your website with a custom domain name, and remove all WordPress.com advertising. Get access to high quality email and live chat support.

• Custom Domain Name

• Jetpack Essential Features

• Email & Live Chat Support

• Hundreds of Free Themes

• Basic Design Customization

• Remove WordPress.com Ads

• 6GB Storage Space

WordPress.com Charges -- 2Premium -- $8.25per month, billed yearly

Best for Entrepreneurs & Freelancers: Build a unique website with advanced design tools, CSS editing, lots of space for audio and video, and the ability to monetize your site with ads.

Personal +:

• 13GB Storage Space

• Monetize Your Site

• VideoPress Support

• Targeted Social Media

WordPress.com Charges -- 2Business -- $24.92per month, billed yearly

Best for Small Business: Power your business website with unlimited premium and business theme templates, Google Analytics support, unlimited storage, and the ability to remove WordPress.com branding.

Premium +:

• Unlimited Storage Space

• Get Personalized Help

• SEO Tools

• Google Analytics Integration

• Remove WordPress.com Branding

PublishingYour Own Newspaper

The ability to curate information on topics from around the web (including your own blog) and present it in newspaper format with both “Free” and “Pro” options

Paper -- http://paper.li/

Publishing Your Own NewspaperCost

FreeCost -- Free

Best for -- Personal use; Follow your topics of interest

Features:

• Social Network content aggregation

• Website (RSS) content aggregation

• Manually add content on-the-fly with our bookmarklet

• Share your Web Newspaper automatically – To Twitter

• Host your content on a Web Newspaper

• Number of Sources -- 10

Publishing Your Own NewspaperCost - 2

ProCost -- 9 USD/ per paper, per month

Best for -- Professional useReach customers wherever they are, via social media, web presence or curated e-newsletters

Features – Free +:

• Share your Web Newspaper automatically – To Facebook, Twitter, & LinkedIn

• Share your Web Newspaper or top article on your business page -- To Facebook, Twitter, & LinkedIn

• Sources – 25

• Fully customize your Web Newspaper

• Add your content to your blog or website

• Remove advertisements, install custom widgets, videos and images

• Send your newsletter via Paper.li or Mailchimp

• Customize your newsletter look and feel

• Embed a subscription widget on your website

• Add your own message to subscribers

Publishing -- Your Own NewspaperExample

Free:

• “The Big Daily Data” --paper.li/e-1489586506#/ published by Barbara McMullen, primarily to gather information for an area of research. It is automatically published every day. This paper requires no daily work and is not intended for subscribers

Publishing -- Your Own NewspaperExample

Pro:

• “johnmac’s news of the day” -- paper.li/f-1416296565#/ published by John McMullenwith information automatically curated from around the country and world, on subjects including politics, opinion, technology, and arts & entertainment, and supplemented by manual updates by me. It publishes when I release it.

Publishing -- Your Own Newsletter• Newsletter Service – nuzzel.com; Free;

Automatically posts 10 items daily at a set time; collects information from “friends” and “friends of friends”; automatically links to Buffer (buffer.com) and Slack (slack.com)

• Top Publishers --nuzzel.com/newsletters/toppublishers

• The johnmac13 Newsletter --nuzzel.com/johnmac13

Collaborate With Teams via Slack

Slack (slack.com) is a messaging tool for teams that can be automatically fed from Nuzzel(nuzzel.com), if you desire. Messages that you enter in Slack automatically go to your team members (and only your team members). You can use Nuzzel and Slack together to drive discussion on a subject or subjects of interest to the group – or you can use either by themselves.

Now For Show & Tell

Newspaper & Newsletter

Creation

On

paper-li & nuzzel

PublishingMore To Come

• Newspaper Recap – “The Big Daily Data” --paper.li/e-1489586506#/ and / or “johnmac’snews of the day”: http://paper.li/f-1416296565#/-- questions after review?

• Newsletter Recap – “johnmac’s newsletter”: http://nuzzel.com/johnmac13/2017/04/01 --questions after review?

• Publishing On Demand (“POD”) – Books on Amazon: https://www.amazon.com/John-F.-McMullen/e/B003BJNL7Q/ -- next session