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The Nustory Project: Exploring social media with startups
Daryl PereiraIBM Cloud Marketing
@CagedEther
The learning phase
Students learn the basics of social media and the background of the business
Social media- What it is - Building a strategy- The three C’s- Measurement- Tools: Hootsuite, Slack
Business background- Why does the business exist- What industry is it in- Who are its customers- What words best describe the solution
Social Media StrategySocial Media Strategy
Conduct content experiments using Twitter
Students post curated content on behalf of the business using Hootsuite
Students identify new potential audience via Twitter
Measure the effectiveness of content
Test which tweets get furthest reach and drive most engagement
What does this teach you about what content resonates most with target audience
Collaborate with other teams and share knowledge
Teams share knowledge and discuss best practices
Slack- What is working- What isn’t working - New tests to consider
Think how can you optimize the execution
Researching content to share
Publishing content
Growing network
Measuring results
How would you optimize the time spent?
Create original deep content
Content based on insights from curation process
Blog post Infographic Video
Use insights from the project to create a final report
Students create a final social media plan based on data from the project
Social media strategy- What content worked- Notes on the audience- Recipe for future success
The Nustory project: recap
Form a team of 4 students and partner with a startup
Learn the basics of social media and the startup
Perform ‘content experiments’ using Hootsuite
Share best practices with sponsor and other teams
Create deeper, original content
Provide an actionable report to the partner business
1 2 3
6 5 4
The Nustory project: recap
Form a team of 4 students and partner with a startup
Learn the basics of social media and the startup
Perform ‘content experiments’ using Hootsuite
Share best practices with sponsor and other teams
Create deeper, original content
Provide an actionable report to the partner business
1 2 3
6 5 4
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