The Nustory Project: Exploring social media with startups

Daryl PereiraIBM Cloud Marketing

@CagedEther

The learning phase

Students learn the basics of social media and the background of the business

Social media- What it is - Building a strategy- The three C’s- Measurement- Tools: Hootsuite, Slack

Business background- Why does the business exist- What industry is it in- Who are its customers- What words best describe the solution

Social Media StrategySocial Media Strategy

Conduct content experiments using Twitter

Students post curated content on behalf of the business using Hootsuite

Students identify new potential audience via Twitter

Measure the effectiveness of content

Test which tweets get furthest reach and drive most engagement

What does this teach you about what content resonates most with target audience

Collaborate with other teams and share knowledge

Teams share knowledge and discuss best practices

Slack- What is working- What isn’t working - New tests to consider

Think how can you optimize the execution

Researching content to share

Publishing content

Growing network

Measuring results

How would you optimize the time spent?

Create original deep content

Content based on insights from curation process

Blog post Infographic Video

Use insights from the project to create a final report

Students create a final social media plan based on data from the project

Social media strategy- What content worked- Notes on the audience- Recipe for future success

The Nustory project: recap

Form a team of 4 students and partner with a startup

Learn the basics of social media and the startup

Perform ‘content experiments’ using Hootsuite

Share best practices with sponsor and other teams

Create deeper, original content

Provide an actionable report to the partner business

1 2 3

6 5 4

The Nustory project: recap

Form a team of 4 students and partner with a startup

Learn the basics of social media and the startup

Perform ‘content experiments’ using Hootsuite

Share best practices with sponsor and other teams

Create deeper, original content

Provide an actionable report to the partner business

1 2 3

6 5 4