The connector story

BIG THINKERV

NARROW FOCUSER

LEAN OR FAT STARTUP?- Market research- Gap analysis- Software developers- Business plan- 3 year financial projections- NDRC Investment- Enterprise Ireland investment- Mentors 2013

Organisational psychologist

Image of a shrink / psychiatrist?

CONNECTOR NPD

• Highly competitive• Hard to differentiate• Late to the game• Lack of focus

DIGITAL AGENCY ISSUES

CLIENTS

TOOLS & RESOURCES

RECESSION SURVIVAL KITKNOW WHEN TO QUITBE TOO STUBBORN TO FAILFOLLOW THE MONEYJOIN AN ACCELERATOR PROGRAMMEUSE BUSINESS MODEL CANVASADOPT LEAN STARTUP & MVPFLOAT YOUR BUSINESS IN THE CLOUDKEEP A LOW COST BASE (BYOD)MANAGE CASHFLOW BUILD SMART TEAMS

DISRUPT YOUR MARKETS DEVELOP YOUR OWN IPEXPERIMENT & INNOVATEFAIL FAST, FAIL BETTERNETWORK LIKE A LUNATICCONNECT WITH GLOBAL PARTNERSHAVE GREAT MENTORS & ADVISORSCREATE A LEARNING CULTURELISTEN TO PODCASTSSTART A MASTERMIND GROUP

GROWTH DRIVERS

Uniqueness of ideaRevenue model Investment requiredSpeed of ROISize of communityRevenue potential Complimentary to other brands

CONCEPT TO CASH

Conor Lynch, CEOConnector.ieconor@connector.ie+353 1 906 0006The Digital Hub Dublin