The Art of Mobile Entrepreneurship. Challenges, dilemmas and suggestions for Apps and Startup...

IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014

IMPRENDITORI DI APPAndrea Vaccarella

“TI RACCONTO LA MIA PROFESSIONE”

28/11/14

A story

AGENDA

3 Dilemmas

Cats, dogs, fishes & other pics

Something about Apps

Something about Start-Ups

Something about both

Takeways

THE STORY OF

#Simplify Your Life

THE IDEA

IT ALWAYS STARTS LIKE THIS

THE PRODUCT

1. CREATE A PROJECT/LIST OF TASKS

2. ASSIGN PEOPLE TO TASKS/PROJECTS

3. START THE PROJECT. WATCH THE FLOW.

4. GET NOTIFIED! WHAT’S YOUR TASK?

6. WATCH THE DETAILS ANYTIME.

5. THERE’S A SHARED CHAT!

KISS – KEEP IT SUPER SIMPLE.

WHAT’S BEHIND AN

IDEA DEVELOPMENT REVENUE

http://gust.com/

STAGES

1° DILEMMA

“Which platform/devices

am I developing for?”THE CHOICE OF THE

TECHNOLOGICAL

SOLUTION

1° DILEMMA: WHICH ONE FIRST?

HCI Guidelines

Marketing Guidelines

Provisioning

Account

USER HABITS &

Development Language

APP STORE

Devices (Aspect

Ratio)

WHAT IS “PHONEGAP”?

DESIGN

DEVELOPMENT

RELEASE THE

KRAKEN

RELEASE THE

KRAKEN

STAGED

ROLLOUT

ROLLOUTALPHA BETA

RELEASING THE APP

Certificates, Provisionings, Keychains..

2° DILEMMA

“To be free or not to be free?”THE CHOICE OF THE

BUSINESS MODEL

Advertising

BUSINESS MODELS

Bothering users with ads

Freemium

Certain features only for $

Paid Apps

Pay to download

In-App purchases

Selling physical/digital goods

Subscriptions

Not for every vertical

Sponsorship

Incentivized Advertising

Business Model Canvas

3° DILEMMA

“When do I start marketing?

How? How much (t, $)?

COMMUNICATION

TIMING

The Ferrari in Garage.

You assembled a great time, created a beautiful product, released it, and…

Nothing happens.

Tactics & best

practices to deal

with the problem

of user growth

GROWTH HACKING

LET’S SOLVE SOME

DILEMMAS

TECHNOLOGICAL

TIMING

FINANCIAL

WHAAAAAT?

Feel the pain, know the problem, know the current

solutions and their limitations. Focus on 1 thing.

Do you really need this feature?

WHAT PROBLEM ARE

YOU SOLVING?

Know your user. Who is your main target? Are there

any secondary targets? What at are the

characteristics? Test with real users.

WHO ARE YOU SOLVING

IT FOR?

Feel the pain, know the problem, know the current

solutions and their limitations. Focus on 1 thing.

Do you really need this feature?

WHAT PROBLEM ARE

YOU SOLVING?

Know your user. Who is your main target? Are there

any secondary targets? What at are the

characteristics? Test with real users.

WHO ARE YOU SOLVING

IT FOR?

EVERYDAY PROBLEMS

FOUNDERS DILEMMAS

HOW CAN I GET RID OF SOMETHING

AM I TARGETING THE RIGHT PEOPLE?

AM I DEVELOPING THE RIGHT SOLUTION?

ARE WE ON TIME/TRACK?

HOW CAN I TEST IT?

HOW MUCH TIME DOES IT TAKE?

DO I HAVE THE SKILL?

IS IT THE MOST IMPORTANT THING NOW?

AM I LISTENING TO THE REAL USERS?

WHAT ARE MY COMPETITORS DOING?

DID I TEST ENOUGH BEFORE THE RELEASE?

IS TIME TO PIVOT? AM I PIVOTING RIGHT?

WHAT’S MY FINANCIAL SITUATION NOW?

AND IN 6 MONTHS?

“DREAM IT BIG, BUILD IT SMALL”

Validated Learning

(Lean Startup)

HOW DO STARTUPs GROW?

IDEA DEVELOPMENT REVENUE

http://gust.com/

STAGES

START BUILD GROW

COMPANY

PRODUCT

Business

Angels

Venture

Capitalist

Private

Equity Fund

Grants

Business

Angels

Venture

Capitalist

Private

Equity Fund

Grants

WHAT IS “AN EXIT”?

BASEBALL, ELEVATORS

& BRAS

BUSINESS PLAN

ENTREPRENEUR’s TOOLS

Who you are, who you wanna be, how and why

(ELEVATOR’S) PITCH

60’ to bring it home

Business Plan

BUSINESS PLAN

EXECUTIVE SUMMARY

MISSION, VISION, STATEMENTS

COMPANY BACKGROUND

TEAM, COMPETENCES & SKILLS

MARKET & COMPETITORS ANALYSIS

PRODUCT DESCRIPTION

MARKETING PLAN

SWOT ANALYSIS

FINANCIAL PLAN

TIMELINE (DELIVERIES, MILESTONES)

OPERAION PLAN

HUMAN RESOURCE PLAN

Need / Problem

State of the Art

Idea, Product, how should it solves the problem

Roadmap & How fundings will be invested

Market

Business Plan

THE MOST IMPORTANT

The idea

Market choice

What’s the most important thing?

The timing

The idea

Market choice

What’s the most important thing?

The timing

Davide Marco Max Andrea Pier Stefano

TAKEAWAYS

1% of something is more than 100% of nothing.

Execution, Execution, Execution.

Fail fast, recover faster

Design, Test, Measure. Repeat.

Product = Value Creation.

Have a plan. But more importantly, build a team.

Build the Team, not the product.

TAKEAWAYS

The Lean Startup

Resources

Eric Ries

Business Model Canvas

Alexander Osterwalder

The Startup Company Bible

Michael Stathis

GRAZIE

Fluxedo: the story.

Most important thing

Multi-level

The 2 questions (WHAT-WHO)

Lean Cycle (Build, Measure, Learn)

Dilemma (Free or Paid)

Which Store? Apple – Android – Windows (PhoneGap)

How an App can Make money? (Freemium..)

App road to the Success (Alpha, Beta, Staged,

Full Rollout)

My 2 cents

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