Story & Survival: Startup Branding for Founders

STORY & SURVIVAL

@EmilyFPeters #boldchch

Only 1 in 4 VC-backed startups survive

STARTUP KILLERS

Reasons My Startup Failed:

37% - Marketing No market need (42) Outcompeted (19) Pricing issues (18) Poor marketing (14) Mis-timed product (13)

26% - People Wrong team (23) Lost focus (13) Disharmony on team (13) Lacked passion (9) Burned out (8) Didn’t listen to advisors (8)

Source: CB Insights

17%

21%

26%

37%

21% - Business Ran out of cash (29) Business model failed (17) No investor interest (8) Bad location (9) Legal challenges (8)

17% - Product Poor product (17) Ignored customers (14) Pivot went bad (10) Failed to pivot (7)

STARTUP KILLERSGETTING YOUR STORY STRAIGHT

TAKE STOCK

WHY?

CASE STUDY

STARTUP KILLERS

5 THINGS FOR FOUNDERS

The secret of being boring is to say everything.

- Voltaire

dasa

BE SHAMELESS

NO ONE CARES WHAT YOU WANT

PITCH IT

FIND YOUR OWN WAY

STARTUP KILLERS

THANKS! Emily F. Peters - Uncommon Bold www.uncommonbold.com @EmilyFPeters