View
289
Download
2
Category
Preview:
Citation preview
• Raisingmoney• ProductDevelopment• Selling
• Articulating Your“Why”• Calculating TAM• Market Interviews• DefiningPersona&Beachhead
WhoCares?
• BuyerPersona– Whatdotheycareabout?– Whatdotheyread?– Whataretheircareeraspirations?
• “UnreliableNarrator”–MarketInterviews
• FocusonEndUsers(EndUser≠Customer)
• TAM&BeachheadMarket
WhyMe?
• WhatIsYourUniqueAdvantage?
• WhyShouldInvestorsandCustomersSay“Yes”?
• WhatDistributionAccessDoYouHave?
• HowIsYourBusinessModelUnique?
Recommended