Mackenzie Ridley

Jacob Heller

Matthew Fillipps

Sixtus Iwu

David Tandrian

CUSTOMER

DISCOVERY

"The ideal running app would allow me to pick a

specific BPM for the music I want to listen to during my run.” – Anne, 46, Indiana

“An app that allows you to change the speed of your songs, depending on your

pace of running.” – Rylie, 21, Kentucky

“I want more accurate distance pacing with easy

integration of Pandora, Spotify, and iTunes”–

Michael, 30, Kentucky

$10 B spent on App Store in 2013

Fitness app industry is currently a $4 B market

33 M 150 M

156 M fitness app downloads

$200 M paid download fitness app

market

Race referral based ad revenue –

28,200 races yearly

53,200,000 – 19,025,000

=

34,175,000

Runners who competed in racesRunners in the United States