Startup Growth 101

Startup Growth 101

Olga Steidl, Growth Link(o) olga@linko.io

“A lot is not a number” (c) me

There is no Growth without a Product

New kind of product

First you need to get traffic, before you start optimising it

Make them stay

Boil it down

1 person per metric

Be boring

... but creative

Eat Clean

For the F&%K sake please

!

FOCUS

Buy cheap - Sell expensive

Growth is never “Done”

Growth is not a trick - it is a process

Answering top 5 questions:

• You first traffic source is your address book

• Email is not dead, USE IT!

• Blog is the best SEO and community creation tool

• Don’t bother to A/B test if you don’t have traffic

• Facebook page is Useless

Create:

• List of your assumptions

• Funnel (optimise from the top)

• Personas + Cohorts

• Communication messages

• Split tests

• Retention measuring tools

• Viral map

• List of all traffic sources you could potentially use

Understand:

• CAC

• LTV=ARPU*LifeTime

• Churn rate

Corporate PR Product PR Paid User Acquisition

Appstore SEO Event Management

Social Media Marketing

Guerilla Marketing

Community Management

Partnerships

Email Marketing

Activities

Tools !User Tracking http://www.totango.com/ http://unbounce.com/ http://mixrank.com/ https://www.kissmetrics.com/ http://www.crazyegg.com/ http://www.clicktale.com/ http://bounceexchange.com/ !SEO http://moz.com/ !Sharing content and content management bufferapp.com https://colibri.io/ http://clicktotweet.com/ image sharer http://sumome.com/app/image-sharer !A/b testing https://www.optimizely.com/ !Lead acquisition: http://www.paywithatweet.com/ https://vwo.com/ !Surveys: https://qualaroo.com/ !My fav!!! Excel Mailchimp Bitly Google Link Builder https://support.google.com/analytics/answer/1033867?hl=en Launchrock

* a few metrics as possible * same names in every tool * triggered by the same logic in code

(c) Andreas Klinger

Links

• “The definitive guide to Growth Hacking” http://quicksprout.uberflip.com/i/174558

• Ten Things I Learned Researching Ten of the World’s Fastest Growing Startups http://bit.ly/10thingsgrowth

• Startup Metrics, love story http://www.slideshare.net/andreasklinger/startup-metrics-a-love-story

thank you…

@olgasteidl

olga@linko.io