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Small business strategy concepts, tools, and ideas.
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Social Media Strategy for Small Biz
PRESENTED BY EMILY MIETHNER Founder & CEO of MCG Social & FindSpark
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
My Background
MCG SOCIAL Works with brands to use social media and events to engage their communities and grow their business. FindSpark Sets up every young creative for career success.
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
My Wix Site
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What We'll Cover
Questions to think about
Goal setting
Systems and tools
Answers to all your specific social media questions
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Let’s meet
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Where is your audience?
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What are you good at?
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What do you already have?
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Sample Goals
• Sell things • Market your consulting services • To establish your expertise • To connect with a community • To create a community • To form relationships with key players • Make your brand synonymous with being a working
creative in NYC
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Goals & Measurement
• Traffic • Emails • Meetings • Clients • Impressions • Clicks
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Planning & Execution
• What are your major goals and deadlines? • Create and schedule in bulk • Integrate into your schedule
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Planning & Execution
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Tools for Management
Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Q&A Set one goal for the next month (challenging but realistic) Keep in touch! emily@mcgsocial.me
What now?
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