Selling With Social Media - from Local Media Association's Virtual Ad Conference

Brought  to  you  by:    

Selling with social media

Shannon Kinney, Founder & Client Success Officer Shannon@dreamlocal.com @shannonkin

Virtual Ad Conference July 2014

The  rules  of  marke.ng  HAVE  CHANGED.  

How  do  your  customers  

FIND  YOU?  

THE  QUESTION  USED  TO  BE:  

     NOW  IS:      

WHERE  do  your    current  and  future  customers  find    

WHAT  THEY  NEED?  

80%  of  internet  users  visit    

social  media  sites  and  blogs  

Who  is  your  REAL  compeGGon?  

Source: Borrell © 2014 Borrell

Legacy  Media’s  ‘Spindly’  Digital  Legs  Share of Local Digital Advertising

Source: Borrell © 2014 Borrell

Legacy  Media’s  ‘Spindly’  Digital  Legs  Share of Local Digital Advertising

Your  Customer  

Their  customers….did  you  know?  

Their  customers….did  you  know?  

New  markeGng  tacGcs  

What  does  it  take?  

 Listening  

WHAT’S  NEW?  

THE  BIG  SOCIAL  NETWORKS:  

TwiRer  

LinkedIn  

Foursquare  /  Swarm  

Pinterest  

Instagram  

Google+  (G+)  

YouTube:  2nd  largest  search  engine  

(Professionally  designed  page)  

For  you:  Use  Social  Media  

•  Remember,  your  customers  are  buying  YOU  •  Establish  trust  and  exper.se  (and  use  privacy  seDngs!)  

•  Leverage  LinkedIn  heavily  for  prospec.ng  •  Do  your  homework  before  appointments  •  Ask  for  LinkedIn  recommenda.ons,  endorsements  

•  Ask  for  referrals!    

shannon@dreamlocal.com  @dreamlocal,  @shannonkin  

www.dreamlocal.com  www.facebook.com/dreamlocal  

207-­‐593-­‐7665  

for  this  opportunity!  THANK  YOU