Lean startup 101 - Online Tuesday

Lean Startup 101A brief guide to what Lean Startup is and why

it is relevant

Startup ≠ small version of big company

Startup ≠ small version of big company

Startups are temporary organisations in search of a repeatable and scalable business model

Startup ≠ small version of big company

Startups are temporary organisations in search of a repeatable and scalable business model

search = innovative

Startup ≠ small version of big company

Startups are temporary organisations in search of a repeatable and scalable business model

search = innovative = uncertainty

Companies execute

Which is what they are good at

They have managers that predict, operate and plan using something called the Waterfall method

WebvanThe tale of a Startup that wanted to be a

Company

$1.200.000.000

$1.200.000.000Nothing left, except

Nine out of ten fail

Nine out of ten failBecause they try to be a company: Plan,

Build & Launch

Time

Waterfall

Time

Risk Waterfall

Time

Risk

Agile

Waterfall

Startups don’t fail because of product development

We know what we can build

Startups fail because …

Startups fail because of a lack of customers

Just because you build it, that does not mean they will come

By Steve Blank

Customer development

Customer development

Customer Discovery

Customer Validation

Customer Creation

Company Building

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

Execute

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

ExecuteLearn

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

ExecuteLearn Confirm

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

ExecuteLearn Confirm AARRR

Pivot

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

ExecuteLearn Confirm CEO hired

Pivot

AARRR

Search

Customer Discovery

Customer Validation

Customer Creation

Company Building

ExecuteLearn Confirm CEO hired

Entrepreneurs start to think about leaving

Pivot

AARRR

Lean Startup =Customer development combined with Agile product development

Search

Customer Discovery

Customer Validation

Learn Confirm

Pivot

LearnLearning is mostly done by talking to potential customers.

But can also be achieved through observation and customer feedback

Search

Customer Discovery

Customer Validation

Learn Confirm

Pivot

ConfirmConfirmation can be achieved through several kinds of tests, depending on what you want to confirm.

Test optionsAre merely limited by your imagination

Video + Landingpage

75.000 signups

Wizard of Oz

Proved people would buy shoes online

Concierge

Created early customers

Customer Discovery

Customer Validation

Customer Creation

Company Building

Pivot

Key take away

Build

Measure

Learn

Lean Startup Process Build Measure Learn Loop

Ideas

ProductData

Validated learningDecreases uncertainty

Minimises risk Increases chances of success

Seriously thoughYou do not launch a startup, you steer it to success.

It is okay to start like this

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