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Grace Before Reading a BookEternal Father, as we open the pages of this book we have
chosen to read, we would express our gratitude for all the noble thoughts which the mind of man has given to the world.
We are grateful for the opportunity afforded us by good books to become companions of great minds and hearts. May we keep our minds always open and receptive to truth and beauty, knowing that these finally are manifested in our character.
May we treat this book as we respect and admire a friend. May we always choose for our reading moments books which will elevate our hearts, ennoble our minds, and lift our spirits.
For all the good things which come our way, we are grateful and, most of all, dear Father, may we be worthy of them. Amen.
ideaSPOTTINGHOW TO FIND YOUR NEXT GREAT IDEA
SAM HARRISON
ideaSPOTTER vs trainSPOTTER winner loser
capture lots of ideas
EXPLORATION IN LIFE
ASSOCIATIONS
HOW AND WHERE TO FIND IDEAS?
EXPLORE – open mindASSOCIATE – watch, ask and eavesdrop
OLD IDEAS
Associate
OLD IDEASOLD IDEAS
AssociateNEW
IDEASNEW
IDEASAssociate
NEW IDEAS
Five steps and 101 tips for creativity on command focuses on a five-step methodology for generating idea.
IdeaSpotting focuses on the Explore phase of the creative process – using
exploration and association to spot great ideas!
There is no formula for creativity.
No cookie-cutter solution.BUT THERE IS DEFINITELY A
FLOWING FORM IN THE WAY HIGHLY CREATIVE PEOPLE GLIDE TOWARD EXCITING,
ENDLESS IDEAS.
EXPLOREOBSERVE & LISTEN
FREEDOMBRAINSTORM &VISUALIZE
EMBRACEEDIT & SELECT
PAUSESTOP & DETACH
LIFEPROTOTYPE & IMPLEMENT
exploring begins with an open mind.
START WITH A BLANK SLATE. FILL IT WITH INSIGHTS.OPEN MIND
CREATIVE EXPLORING
FRESH EXPERIENCES
KNOWLEDGE & INSIGHTS
EXPLORERANGES OF POSSIBILITY.
FREE – RANGEEXPLORATION
FIRING RANGEEXPLORATION
YOUR PIERIAN SPRINGOF INSIGHT
PIERIAN SPRING: n. A source of inspiration. (From Greek mythology; a spring in Macedonia, sacred to the Muses.)
- Fill your work with life- It’s a BIG WORLD
ENTERTAINMENT(MOVIES, THEATER, MUSIC, ZOOS, THEME PARKS, ETC.)1.2.
MEDIA(NEWSPAPERS, MAGAZINES, BOOKS, TV, RADIO, ETC.)1.2.
FOOD(RESTAURANTS, SNACKS, HOME-COOKED MEALS, ETC.)1.2.
PEOPLE(FRIENDS, STRANGERS, CUSTOMERS, COWORKERS, ETC.)1.2.
“Sometimes during the two-year curriculum, every MBA student should
ought to ear it clearly stated that number, techniques and analysis are all side
matters. What is central to business is the joy of creating.”
Peter Robinson,Snapshots from Hell:
The Making of an MBA
WHAT YOU SEE
IS WHAT YOU GET.
THE MORE you look, THE MORE YOU find.Be current.IDEAS LIVE IN LIFESTYLES. LOOK INTO
LIFESTYLES. WHAT PUBLICATIONS, WEB SITES AND EVENTS CAN HELP YOU MONITOR THE
LIFESTYLES OF YOUR AUDIENCES?
PUBLICATIONS WEB SITES EVENTS
FASHION
FOOD
MUSIC
SPORTS
HOMES
HOBBIES
OUTDOORS
POLITICS
OTHERS
rashomon effect:n. The effect of subjectivity of perception. For
every event there are X versions of what happened, with X equal to or greater than the number of witnesses. A well-known phenomenon to detectives, reporters and creative explorers!
GET A SQUIRREL’S camera.Ever wonder how squirrels find all those nuts
they hide? They make mental snapshots, according to Dr. Temple Grandin, an autistic person who uses her autism to help explore animal behavior. After burying a nut, the squirrel looks right and left before moving on. He’s taking mental pictures of physical coordinates, reports Dr. Grandin, and the visual memory later helps him recover the nut.
LISTENING 101 a. CLOSE MOUTH
b. OPEN EARS LISTEN CAREFULLY TO WHAT
CUSTOMERS WANT.
• WE IGNORE THE PERSON• WE PRETEND TO LISTEN• WE SELECTIVELY LISTEN• WE ATTENTIVELY LISTEN
“I would say that listening to other person’s emotions may be the most important thing I’ve learned in twenty years of business.”
Heath Herber.FOUNDERHerber Company
LISTEN WITHOUTmultitasking (on the phone).
“Tell me a story’ still comprisesfour of the most powerful
words in English.”-Pat Conroy, AUTHOR
ask the question, play the fool.
don’t ask the question, STAY THE FOOL.“ The important thing is not to
stop questioning.”-Albert Einstein
Ask, ask, ask, ask, ask, ask.
FOCUSED QUESTIONING“How does this make you feel?”
“What does this reminds you of?”
“I keep six honest serving-men, they taught me all I knew. Their names are What and Why and When
and How and Where and Who.”-Rudyard Kipling
WHEN IS YOUR NEXT CLIENT MEETING?LIST SIX CREATIVE QUESTIONS YOU’LL
ASK:1. ?2. ?3. ?4. ?5. ?6. ?
know what makes your audience
LAUGH, CRY AND SCREAM
“we have a program called Follow Me Home, where we literally follow consumers into
their homes and watch them use our products.”
- Jacqueline Maartense,- EXECUTIVE VICE PRESIDENT
- Corel
“we don’t see things as they are. we see things as we are.”
Anais Nin, writerWHO CAN HELP YOU SEE YOUR ORGANIZAITON WITH NEW
EYES?1.2.3.
WHO CAN HELP YOU SEE YOUR CLIENT’S ORGANIZATION WITH NEW EYES?
1.2.3.
WHO CAN HELP YOU SEE END USERS WITH NEW EYES?1.2.3.
WHO CAN HELP YOU SEE COMPETITORS WITH NEW EYES?1.2.3.
- the lizard – or reptilian – brain of survival instincts
- the leopard brain of emotions (limbic system)- the intellectual brain of learning and
reasoning
“the starting point was the question, what’s the users experience?”
Steve Jobs
IF AN IDEA POPS UP, write it down.
If a vision drifts in,
SKETCH IT OUT
CAPTURE IDEAS AND INSIGHTS.GRAB IDEAS / TAKE DOWN NOTES…
like Leonardo da Vinci
have a NOTEBOOK
Try tree branching, which is much like using mind-maps for brainstorming. Write your key word and circle it. Build branches supporting other words, symbols, and ideas.
Write a key word in the top right corner of each filled sheet in your notebook. When trying to find info later, you can easily thumb through the pages.
Here are a few other search tools to try if Google doesn’t give you what you need.
A9.COMThis search engine from Amazon.com includes images, media columns
and blogs in its first search.
ANSWER.COMincludes, authoritative sources, such as Merriam Webster and Columbia
University Press.
CLUSTY.COMClusters the results from other search engines, sorting by category.
GROKKER.COMVisual people often like this Yahoo-powered engine that shows results
with a graph containing circles filled with dots.
HOTBOT.COM AND INFO.COMBoth provide Google results along with those of other search engines.
MOLESKINESInspirational book: quotes, clippings
often stimulidaily recorder and list keeperMIQUELRIUSSPIRAL NOTEBOOKSINDEX CARDS = SOFTWARETREE PAD
of course – PENS AND PENCILS
“I never travel without my notebook.One should always have something
Sensational to read in the train.”- Oscar Wilde
YOUR YARD ISN’T THE ONLY YARD IN TOWN.
and your next idea MAY BE JUST OVER THE NEXT
FENCE.
“Masters open the door,but it’s up to you to enter.”
-Chinese proverb
“Originality consists of the achievement of new combinations
and not of the creation of somethingout of nothing.”
-Richard V. ClemenceEconomist and Writer
WHO YOU GONNA CALL?
Don’t Go It Alone.NETWORK
Build your Network.
“Networking is a powerful way to stay alert and gather insights.”
Scott Orazem Hallmark
Networking provides the crystal ball for future trends.
1. Pick strong partners.2. Be s strong partner.3. Focus on what’s important.4. Expose yourself.5. Remember Ethos.6. Nurture the network.
“Keep away from people whotry to belittle your ambitions.
Small people always do that, but the really great will make you
feel that you, too, can become great.- Mark Twain
We’ve all had our shares of blunders, flops, bad moves, goof, gaffes, clunkers.
SPOT WHAT YOU CAN DO to salvage them.
Everybody fails from time to time. By exploring failures, they generated better and bigger IDEAS.
“From error to error, one discovers the entire truth.”
Sigmund Freud
“Learn from the mistakes of others. You can never live long enough to make them all yourself.”
John Luther, writer
1. Mistakes tourists make.2. Mistakes web designers make.3. Mistakes taxpayers make.4. Mistakes dieters make.5. Mistakes salespeople make.6. Mistakes new dog owners make.
FINDERS, KEEPERS.
Be a creative street scavenger.
Ex. Kenneth Cobonpue
look for one thing, STUMBLE OVER ANOTHER.
collaborate with A HIBISCUS.
a rust is a coffin WITH THE ENDS KICKED OUT.
the world is a book. IF YOU DON’T TRAVEL YOU ONLY READ ONE PAGE.
when you can’t go, stay put. AND MAKE THE MOST OF WHAT YOU’VE GOT.
You can do everything we’ve talked about. You can spot IDEA AFTER IDEA AFTER IDEA
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