How to get media attention for your startup

GOT MEDIA?How to get startup media attention

Voigtländer. What else? / David Sonnweber ©

Alex Barrera (@abarrera) #SouthSummit @Spain_StartUp

Too much noise

Phone Home / Scotty Perkins ©

Be Different

Cat eyes - II (heterochromia) / Abhijit Naikdesai ©

Don’t wait until product launch

Make noise from day 1

+ / Sasha Leahovcenco ©

Don’t bullshit me

Holidays are coming… / Rangizzz ©

Understand your enemy

Create media relationships

Night smiles / Pierre Bodilis ©

In da club / Philip Claeys Photography ©

Know what we write about

A world that used to be / Caras Ionut ©

No time, so don’t push me bro

Ice cave / Brynjar ©

Understand editorial guidelines

Eggravator/ Vinni (Øyvind) Vigdal ©

SHOW ME THE MONEY

Product details aren’t story

Being born isn’t news

Litle girl / Tetyana Moshchenko ©

Give me a STORY

WallE - Whose is this pencil? / MindPrint ©

It’s not about YOU

Danbo, WallE & Heroes - Want to hear my story? / MindPrint ©

What is a story?

Steve Jobs / Ryan Katsanes ©

DON’Ts

Danger! / Adam Stevens Follow ©

Don’t make me research you

Young Sherlock / Maria Gray ©

Don’t send me a gigantic email

The Heaviness of Memories / Amelia Fletcher ©

Why should I care?

Traintrip / Adrian Sommeling ©

It’s not about product features!

Unlimited playground / Tristan Shu ©

Don’t give deadlines

deadline / Kostis Sohoritis ©

Respect the embargos

έγινε / Kostis Sohoritis ©

Q & A

Alex Barrera (@abarrera) alex@press42.com / alex@tech.eu#SouthSummit @Spain_ StartUp