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Paying attention get focus! expand it!

Paying attention, get focus!

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ARE YOU PAYING ATTENTION? INSIGHTS and HIDDEN OPPORTUNITIES

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Page 1: Paying attention, get focus!

Paying attention

get focus!

expand it!

Page 2: Paying attention, get focus!

1st stopMmm... to start my observations, i decided read the lectures again while drinking a caramel macchiato.And fortunately my nearest Starbucks, had been remodeled. The orientation and location of the front door was modified and they'd put new furniture outside.

some kind of spring feeling

Page 3: Paying attention, get focus!

The remodeling allowed to create new spaces for sitting.

Starbucks

Page 4: Paying attention, get focus!

Starbucks

New logo!I never stopped in the siren image

and missing text.Now I know they'd removed the

wordmark around the siren, enlarging the siren image and

making it green, since Jan.2011

Page 5: Paying attention, get focus!

None of the products had the price tag.

Starbucks

Page 6: Paying attention, get focus!

Back outside, I noticed the standing lamps

...which also have the function to mark the store's zone.

1st stop

Page 7: Paying attention, get focus!

2nd stopOne of my favorite toys store.The first thing that caught my

attention, is that the name of the store goes unnoticed.

Page 8: Paying attention, get focus!

Full of toys and colours, and two signs indicating you have to push

the door. In spite of the posters, one of the three persons who went in and

out, while I was watching, push the door the other way around.

Useless posters Push & pull

Cuncuna

Page 9: Paying attention, get focus!

The floor is like a big green soft mat, it inspires to play.

Cuncuna

Page 10: Paying attention, get focus!

There were 3 ladies behind the counter, but no one offered help, they only responded if visitors

asked them.

Cuncuna

Page 11: Paying attention, get focus!

And the products are organized by...many different criterias...

so it's really difficult to find what you are looking for.

I highly recommend ordering the toys by age and

encourage a more proactive attitude in saleswomen.

Cuncuna

Page 12: Paying attention, get focus!

3rd stopExclusive store of shoes, clothes &

accessories.I loved the display case with shoes

of all colors and shapes

Page 13: Paying attention, get focus!

To create a unique look, vintage products are used as decoration. Things that can only be found in

an antique shop.

PEZ

Page 14: Paying attention, get focus!

Only one of the vendors was wearing a shirt with the logo of the store. The other four vendors were confused with customers.

PEZ

Page 15: Paying attention, get focus!

4th stopI went to a design store.

The most I like, was a canvas of my candidate for local government.

Page 16: Paying attention, get focus!

Cómodo

Since the last time I came here, they'd made a useful reorganization of the

space and order of the products.Now it has signs to guide customers

experience.

Page 17: Paying attention, get focus!

Cómodo

Inside the store the use a lot of space to advertise their own brand.

Page 18: Paying attention, get focus!

Cómodo

People spend at least ten minutes watching, enjoying, and analyzing every

piece of work.

Page 19: Paying attention, get focus!

I hope you had enjoy it.

Thanks