View
168
Download
4
Category
Preview:
Citation preview
EFFECTIVE WEB PRESENCE
that works!
6 POINT AGENDA➤ Purpose Of Website➤ Essential Characteristics➤ Must Have Information➤ Content Management
System➤ SEO➤ Branding
PURPOSE OF
WEBSITE
What is purpose of website?
WHAT IS PURPOSE OF WEBSITE?➤ Attract people to your physical shop➤ Sale things online➤ Your website to be a source of information➤ Build relationships with your customers➤ All of them
ESSENTIAL CHARACTE
RISTICSTop 10 essential characteristics
ESSENTIAL CHARACTERISTICS1. Clear Navigation2. Simplicity3. Great Contents4. A Call to Action5. Credibility6. Security7. Social Media Integration8. Mobile Ready9. FAQ Page10.Good Domain Name and Hosting
MUST HAVE
INFORMATION
Home page essentials
1. Who Are You?
2. What Do You Do?
3. Is It For Me?
4. What Differentiate You From Others?
5. What Should I Do Next?
6. Support & Contacts
CONTENT
MANAGEMENT
SYSTEMTake control of your website
CONTENT MANAGEMENT SYSTEM➤ Total Control➤ FRESH Is Better➤ Because It’s Easier➤ Reliability & Loyalty➤ Security➤ Collaboration➤ Its Real Time➤ Better Customer Service➤ Save Time➤ Bottom Line (You Save Money)
SEOImprove your search ranking
IMPROVE YOUR SEARCH RANKING1. Easy Navigation2. Sitemap3. Crawlable Visual Content4. SEO Friendly URLs5. Social Sharing6. Titles and Meta Tags7. Contacts8. Mobile Optimised Website9. Content Is King10.Natural Language
BRANDING
Significance for startups
SIGNIFICANCE OF BRANDING FOR STARTUPS➤ Identity➤ Credibility➤ Fundability➤ Develop a voice➤ Builds Financial Value➤ Inspires Employees
“Thousands of online businesses have failed simply because they thought an online business was just putting up website.
QUESTIONS
THANK YOU!
Recommended