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4 Essential Elementsof an Effective Website
JOSH CARY
CHOCOLATECAKE
CHOCOLATECAKE :(
Being GOOD does nobody any good.To be successful, you must be...
EXTRAORDINARY
4 Essential Elementsof an EFFECTIVE Website
producing the expected or intended result.
An EFFECTIVE Website Has 2 Specific Goals:
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
An EFFECTIVE Website Has 2 Specific Goalsthat must work TOGETHER...
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
is your business PARTNER.
● Recommendation● Endorsement● Referral
The GoogleAlgorithm
How and WhyPages Rank on Page 1
Element #1
LocationSpecific
Google.com/business
Remove CONFUSIONMeet EXPECTATION
Connect the Dots with your Value Proposition.
+ WHAT do you do?
+ WHO do you do it for?
+ WHERE do you do it (location)?
+ WHEN do you do it?
+ WHY do you do it?
+ HOW do you do it?
★ Logo★ Business Name★ Contact Phone/Email
“Am I in the right place?”
10 USA CITY NAMESSpringfield (42)
Washington (32)
Franklin (35)
Greenville (30)
Bristol (29)
Clinton (29)
Fairview (27)
Salem (26)
Madison (24)
Georgetown (23)
Element #2
MobileFriendly
TuesdayApril 21, 2015
Mobile-friendly
Google’sStamp ofApproval
Is Your WebsiteReally
Mobile-friendly?
Test Tool
Element #3
ValuableContent
Directly fromGoogle.
One of the most important steps in
improving your site's ranking in Google
search results is to ensure that it contains
plenty of rich information.
“
CREATE VALUABLE CONTENT➔ Useful and Informative
➔ More valuable than other sites
➔ Credible
➔ High quality
➔ Engaging
Element #4
Call toAction
YOU MUST LEAD THE WAY
Clearly define exactly
WHAT ACTION you want
and expect your visitor
to take now.
Choosing the right pet sitter to care for your pet is a very
important part of the process;
therefore before we present you with our service
agreement we offer a complimentary consultation.
This will help to ensure that you and your pet are
comfortable with us, give you a chance to ask questions
and also learn more about what we have to offer.
QUESTIONSCOMMENTSTHOUGHTS
Putting it all together.
