Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai...

Build It. They Won't Come!

😳

I ❤ Transparency Reports

Gravity Forms - $15m+ ThemeIsle - $80k/mon

WooThemes - $35m Pippin - $1.14m

Avada - $1m/Week Contact Form 7 - 1m 🖥/mon Yoast SEO - 26m 🖥/Alltime

25X In 4 Years➤ Store Apps ➤ Icegram ➤ 50 WordPress Plugins

➤ 11 on WP Plugins Repo ➤ 4 on WooCommerce ➤ 3 on CodeCanyon

➤ 4.4 Stars - Average Happiness ➤ 80,000+ Active Installs ➤ 5500+ Happily Paid

Customers ➤ Ninja Team of 17 ➤ 80+ Tickets Per Week

Who Are You & Me?We are passionate, we care about our craft.

We are dreamers, learners. Developers, Writers, Entrepreneurs (/ in

making). Contributors, Game Changers.

People Like Us Have So Many Great Ideas...

Don't Let Your Ideas Cost You Years, Tears & 💰

Got an itch?

Get an ointment

43,691 + 4,238 = 47,929

Plugins on WordPress.org + CodeCanyon

Your Passion

What Others Care About

Opportunity

If I Make Someone

$1000, Will They Happily Pay Me $97?

Big Opportunity

$5,465,944CodeCanyon Sales* Last Month

~ $57k/day ~ 8691 items/day * includes non-wordpress items

$110 MillionMonthly Sales on WordPress

~ WP has 10x items than CC ~ WP has 55x downloads than CC

~ Taking 20x multiple

Huge Opportunity!!

Build It, Because We Can $

Don't

“The big question of our time is not whether it "can be built", but "should it be built"...

- Eric Ries, Lean Startup

8872New Plugins in 2015 on WordPress

75 ~ Currently Awaiting Approval 24 ~ New Plugins Every day

To Build, Or Not?➤ Value - Customers, Self ➤ Growth - Market Size,

Leadership Position ➤ Sustainability - 5 years ➤ Passion

Give It Away For Free

Our Top Marketing Strategy...

Marketing Is For MBA's... 😰

Myth

Money Is Evil 🤑

Myth

Plugin Business Models

➤ Free ➤ Freemium ➤ Add-ons, Extensions ➤ Membership ➤ Done For You / Services ➤ Affiliate Commissions ➤ Get Taken Over!

19,268 ・44%Likely Freemium / Commercial Plugins on

WordPress.org

UX = USP

Readme FileYour "Sales" Page

Hero Section

Call to Action

Social Proof

Authority

Intro

Features

Benefits

Expecting Reciprocation

Customer SupportCurse or Boon?

Listen To Your Customers

With a pinch of salt...

Marketing HacksReviews, Documentation, Comparisons, Social

Media, Sales Funnels, Email Optins...

Metrics Are Vanity

And a mirror...

And yeah, don't forget Plugin Repo Rules

We Are In The Same Boat '''

Make Friends, Share Learnings &

Grow Together! 🤓😇😀

“Great ideas without action and execution never get off the ground—they don’t change the world or your bank account.

- Dan Miller

Thank YouNirav Mehta

Twitter: @niravmehta nirav@storeapps.org

www.storeapps.org ・www.icegram.com