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Way to Boost Revenue & Attract New Clients
If you have classes running with 2, 1, or zero regular attendees, you need to cut them. They’re not helping you grow.
The Mistake Most Fitness Studios Make
We see many young fitness studios trying to grow their clientele with a long list of classes.
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The only thing harder to a new gym-goer than getting startedis sticking to a commitment.
The Psychology of New Clientele
Getting Started: A long list of classes induces choice paralysis. When a class is ongoing, there’s no urgency to start. They’ll put it off.
Committing: An ongoing class gives no end-date. It asks the prospect to “join” indefinitely, rather than to “visit.”
Getting Started: Workshops have a start date. If you don’t join now, you’ll have to wait months, a year (or maybe forever) for the next one.
Why Workshops Boost Attendance
Workshops solve both the challenge of encouraging people to get started, and making them feel okay about committing.
Committing: Workshops have an end date. When you attend a workshop, you feel more like you’re “visiting” the studio, rather than joining it. ENDSTART
Tracking software will help you identify which classes are underperforming. Cut them.
Gently break the news to the few attendees affected and offer them a substantial discount to encourage them to join one of your new workshops!This will (almost) guarantee you keep them as customers.
How to Transition from Classes to Workshops
Proven Workshop Headlines That Attract New Clientele
Conditioning for Endurance Athletes
Weightlifting for beginners
Workshops are the gateway drug to classes.
Use them together to improve sign-ups, retention, and satisfaction. Replace underperforming classes with well-marketed workshops. When they finish, gently encourage attendees to try one of your classes. Delight them, and gain a life-long customer.
Develop a Class–Workshop Ecosystem
Conditioning for Endurance Athletes
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