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Three Reasons To Why Readers Ignore Your Content
Nowadays, content marketing has become one of the leading and powerful strategies
that businesses use to create and cultivate strong relationship among its existing
audience as well as reaching new audiences.
Unfortunately, if you fail to utilize the above technique properly, the results would be
unbearable.
Recently, a report from Forrester shows that close to 87 percent of brands have been
struggling to create content that will be read and shared with their customers.
The report further indicates that only 14 percent of the said content is highly effective
in creating and building value to the business.
Without a shadow of doubt, the above report indicate that business need to do more
to make sure that they deliver more engaging and valuable content(s) to their
audiences if they need to achieve the objective of sustainability in business.
Having said that, an eminent solution to rectify the above scenario has to be
diversified, and this can be done by doing away with the following mistakes.
Here are the three reasons to why customers ignore your content:-
1. Not knowing your valuable audience
According to The Content Marketing Institute, it has been realized that about 65% of
the brands do not understand the basic principles of an ideal content marketing
strategy.
The idea behind the move is to understand and focus on the needs of your deemed
audience.
In other words, every single piece of your created content needs to be focused on your
readers.
Therefore, if you need to achieve the said objective, then following points must be at
your fingertips:
• Firstly, you need to define your target audience. In this case, when you are
planning your content marketing strategies, you have to define or rather specify
the demographic of the audience you are trying to reach.
• Secondly, you are required to identify the problems that your target customers
are having and, probably, align your content to offer solutions.
• Finally, be diligent and smart in using a voice that resonates with your target
audience.
Needless to say, your entire marketing plan needs to be all about your target
audiences as well as their needs.
Unfortunately, many marketers have been failing in this area because they end up
creating content that fits their own interests ignoring that of their esteemed audiences!
Let’s take a case of business running a financial website:-
As the marketers, you might be fascinated by penny stock trading, and go ahead
providing your audience with the said content.
Mind you, some of your audiences might be quite intimated by your interest(s), and
they would not have time to read your content.
At the end of the day, they will rather spend their plentiful of time reading other more
conservative mutual fund and other bond investing strategies.
2. Being too self-promotional
Ideally, there is a clear distinction between proving that you are proud of your content’s
brand and boasting continuously about it.
Indeed, a key strategy in marketing is that you have to strike a balance between the
two.
As a matter of fact, one of the latest studies shows that 88% of brands share their own
views and research with valued readers only, making it quite difficult for other audience
to view them as one of the key sources of information.
Equally, another study from the PRSA-Public Relations Society of America shows that
close to 60% of readers do not trust sponsored content.
Due to this, many readers appear skeptical of overly promotional content (interestingly,
it can be your own work!).
In this regard, if you need to engage and earn trust with your readers, then you need
to maintain a high level of objectivity.
In most cases, this can be accomplished by using studies and quotes from other
brands or even by using unbiased-generated content.
Nowadays, promotional content plays a vital role in marketing.
However, successful brands should recognize the crucial role of engaging target
audience as well as addressing their needs, and by doing so, their content will be read
and shared.
Generally, promotional messages must be subtle as well as supported by valuable
content.
3. Failing to use catchy headlines and lack of calls to action
It is sad to understand that you might invest hefty resources to create one of the finest
pieces of internet content, but end-up failing to reach your target audience or
customers because they did not notice it!
Indeed, failing to use non-catchy headlines that require calls to action is one of the
greatest mistakes that marketers need to avoid it as much as possible.
As a matter of fact, it only takes one or two seconds to get the attention of your target
audience, which will convince them to quickly check into your content.
Therefore, if you need to achieve this objective, then you need to create one of the
most powerful headlines that will necessitate calls to action to your content.
An article on the recent trends in headline creation published by Neil Patel of
QuickSprout shows that over 80% of online customers read the title of the webpage,
and only 20% of continue to read to entire post afterwards.
In this regard, properly optimized headlines are one of the key effective feature that
engage and encourage readers to pay attention to the entire content of your post, and
the following tips help marketers to achieve this objective:
• Use power words that are excellent in prompting curiosity among your readers.
• Make maximum use of list post. Research released from Leverable shows that
list post are shared and read more often as compared to other types of content.
• Use headlines and titles that are long enough to attract the attention of readers
as well as conveying the message without being too verbose. A researcher
such as Simon Edelstyn of Outbrain has found out that headline(s) having more
than eight words are clicked by 21% more often than just an average title by
audience.
Conclusion
As seen from the above overview, mistakes that make the target audience to ignore
your content has been extensively explained and remedies to give life to your brands
have been analyzed as well.
Therefore, an effective marketing campaign needs a balance of all the above stated
measures and ultimate results will be overwhelming.
For more interesting and mind blowing Internet Marketing Strategies, please click
here.
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