Three Reasons To Why Readers Ignore Your Content

Nowadays, content marketing has become one of the leading and powerful strategies

that businesses use to create and cultivate strong relationship among its existing

audience as well as reaching new audiences.

Unfortunately, if you fail to utilize the above technique properly, the results would be

unbearable.

Recently, a report from Forrester shows that close to 87 percent of brands have been

struggling to create content that will be read and shared with their customers.

The report further indicates that only 14 percent of the said content is highly effective

in creating and building value to the business.

Without a shadow of doubt, the above report indicate that business need to do more

to make sure that they deliver more engaging and valuable content(s) to their

audiences if they need to achieve the objective of sustainability in business.

Having said that, an eminent solution to rectify the above scenario has to be

diversified, and this can be done by doing away with the following mistakes.

Here are the three reasons to why customers ignore your content:-

1. Not knowing your valuable audience

According to The Content Marketing Institute, it has been realized that about 65% of

the brands do not understand the basic principles of an ideal content marketing

strategy.

The idea behind the move is to understand and focus on the needs of your deemed

audience.

In other words, every single piece of your created content needs to be focused on your

readers.

Therefore, if you need to achieve the said objective, then following points must be at

your fingertips:

• Firstly, you need to define your target audience. In this case, when you are

planning your content marketing strategies, you have to define or rather specify

the demographic of the audience you are trying to reach.

• Secondly, you are required to identify the problems that your target customers

are having and, probably, align your content to offer solutions.

• Finally, be diligent and smart in using a voice that resonates with your target

audience.

Needless to say, your entire marketing plan needs to be all about your target

audiences as well as their needs.

Unfortunately, many marketers have been failing in this area because they end up

creating content that fits their own interests ignoring that of their esteemed audiences!

Let’s take a case of business running a financial website:-

As the marketers, you might be fascinated by penny stock trading, and go ahead

providing your audience with the said content.

Mind you, some of your audiences might be quite intimated by your interest(s), and

they would not have time to read your content.

At the end of the day, they will rather spend their plentiful of time reading other more

conservative mutual fund and other bond investing strategies.

2. Being too self-promotional

Ideally, there is a clear distinction between proving that you are proud of your content’s

brand and boasting continuously about it.

Indeed, a key strategy in marketing is that you have to strike a balance between the

two.

As a matter of fact, one of the latest studies shows that 88% of brands share their own

views and research with valued readers only, making it quite difficult for other audience

to view them as one of the key sources of information.

Equally, another study from the PRSA-Public Relations Society of America shows that

close to 60% of readers do not trust sponsored content.

Due to this, many readers appear skeptical of overly promotional content (interestingly,

it can be your own work!).

In this regard, if you need to engage and earn trust with your readers, then you need

to maintain a high level of objectivity.

In most cases, this can be accomplished by using studies and quotes from other

brands or even by using unbiased-generated content.

Nowadays, promotional content plays a vital role in marketing.

However, successful brands should recognize the crucial role of engaging target

audience as well as addressing their needs, and by doing so, their content will be read

and shared.

Generally, promotional messages must be subtle as well as supported by valuable

content.

3. Failing to use catchy headlines and lack of calls to action

It is sad to understand that you might invest hefty resources to create one of the finest

pieces of internet content, but end-up failing to reach your target audience or

customers because they did not notice it!

Indeed, failing to use non-catchy headlines that require calls to action is one of the

greatest mistakes that marketers need to avoid it as much as possible.

As a matter of fact, it only takes one or two seconds to get the attention of your target

audience, which will convince them to quickly check into your content.

Therefore, if you need to achieve this objective, then you need to create one of the

most powerful headlines that will necessitate calls to action to your content.

An article on the recent trends in headline creation published by Neil Patel of

QuickSprout shows that over 80% of online customers read the title of the webpage,

and only 20% of continue to read to entire post afterwards.

In this regard, properly optimized headlines are one of the key effective feature that

engage and encourage readers to pay attention to the entire content of your post, and

the following tips help marketers to achieve this objective:

• Use power words that are excellent in prompting curiosity among your readers.

• Make maximum use of list post. Research released from Leverable shows that

list post are shared and read more often as compared to other types of content.

• Use headlines and titles that are long enough to attract the attention of readers

as well as conveying the message without being too verbose. A researcher

such as Simon Edelstyn of Outbrain has found out that headline(s) having more

than eight words are clicked by 21% more often than just an average title by

audience.

Conclusion

As seen from the above overview, mistakes that make the target audience to ignore

your content has been extensively explained and remedies to give life to your brands

have been analyzed as well.

Therefore, an effective marketing campaign needs a balance of all the above stated

measures and ultimate results will be overwhelming.

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