Tools Shoot Out - SEMPDX SearchFest

Tools Shoot Out

Jon HenshawCo-Founder & CPO

Raven Internet Marketing Tools@RavenJon

Friday, February 22, 13

Let’s start at the beginning

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http://domai.nr/

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http://www.domaintools.com/

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http://wordpress.org/

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http://www.initializr.com/

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http://lab.maltewassermann.com/viewport-resizer/

WordPress Plugins• Header Footer

• Schema Creator

• Gravity Forms

• Go Codes

• W3 Total Cache (AWS)

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Now let’s optimize the crap out of this site!

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http://www.screamingfrog.co.uk/seo-spider/

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http://raventools.com/

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http://gtmetrix.com/

Time for research!

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http://raventools.com/blog/seo-competitor-analysis-checklist/

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Who are your competitors? Google it.

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http://www.opensiteexplorer.org/

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https://www.majesticseo.com/

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http://raventools.com

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http://raventools.com

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http://semrush.com

Strategy• Content

• Social

• Link Building / Outreach

• Email

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Goals• Affiliate Links

• Newsletter Signup

• Interest/Leads Form

• Page Views

• General Traffic/Conversion Improvements

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http://gaconfig.com/

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http://piwik.org/

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http://piwik.org/docs/tracking-goals-web-analytics/

Time to create some content!

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http://raventools.com (Open Calais)

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http://rt.ly

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http://www.textbroker.com/

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http://www.writeraccess.com/

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http://raventools.com (Scribe Analysis)

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http://www.zemanta.com/

Establish and grow my social presence

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http://knowem.com/

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http://sendible.com/

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http://bufferapp.com/

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http://sproutsocial.com/

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http://raventools.com Manage all/multiple accounts in one location -- Hootsuite, UberVU, Social Fresh, Raven

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http://raventools.com

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https://www.stumbleupon.com/pd

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http://www.zemantamedia.com/ (also auto exports via API to Raven’s Link Manager)

Finding and Managing Sites

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Buzzstream, which is works well for large teams that want a more spreadsheet-like experience

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Google blog search is the easiest way to find blogs and bloggers

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Add sites to Link Manager using Chrome Toolbar -- also leave notes to share with team or remind myself

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http://raventools.com

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Ontolo link prospecting -- exports to via API to Raven

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Link Prospector -- exports to via API to Raven

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http://raventools.com

Finding and Managing Contacts

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http://raventools.com Use Find Contacts feature and create contact associated with link record

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http://www.fullcontact.com/ Use FullContact to get additional info once you know their email or social handle

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Use Google Ripples to find connected contacts/networks

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Create lists in Twitter to help you better target people

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http://followerwonk.com

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https://www.peerindex.com/

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Create non-crappy message templates and keep track of messages -- Raven does this and buzzstream does too, but Toutapp is AMAZING at this.

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http://toutapp.com

Monitor Performance

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http://simplymeasured.com

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http://www.customreportsharing.com/

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http://raventools.com

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build reports for your customers

Bam!

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