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Learn how to turn up the Awesome on your SEM with Google Authorship and Google+. Full deck up tonight.
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Google Authorship
& Google+
@mike_arnesenDownload this deck: slidesha.re/RVJSL6
Authorship & Google+
Why are we here?
@mike_arnesen
Authorship & Google+
We’re…Marketers
SEOsAnalysts
CopywritersDevelopers
@mike_arnesen
We want to be awesome!
Authorship & Google+
@mike_arnesen
These people are awesome.
Authorship & Google+
And you can be awesome, too!
@mike_arnesen
Authorship & Google+
We have to be daring.
We have to trust our feelings.
@mike_arnesen
Authorship & Google+What are we doing now?• Getting keywords in our
content.• Making our sites accessible.• Building links.• Creating link bait content.
So is everyone else.@mike_arnesen
Authorship & Google+
But resistance isn’t futile.
It makes you awesome!
@mike_arnesen
Authorship & Google+You’re awesome at search marketing if:1. People read your content and
remember you.2. You can move up the SERPs
without “building” links.3. Your actions build equity for
your content before it’s written.
@mike_arnesen
Authorship & Google+
Don’t wait to be awesome.
@mike_arnesen
Authorship & Google+It starts here.
https://plus.google.com/authorship @mike_arnesen
Authorship & Google+What is Authorship?
@mike_arnesen
Authorship & Google+Focused on highlighting content authors in search.
@mike_arnesen
Authorship & Google+
“Help users find high quality content on the web” - Google
@mike_arnesen
Authorship & Google+Anonymous content tends to…
well…suck
@mike_arnesen
Authorship & Google+Authored content tends to be better.
@mike_arnesen
Authorship & Google+
Authors are awesome.
@mike_arnesen
Authorship & Google+
What’s your organic CTR?
It’s going up.
38% to 400%+
@mike_arnesen
Authorship & Google+People click on things that stand
out.
Read the full study: http://mz.cm/RrxLYG @mike_arnesen
Authorship & Google+Authorship may even get Panda
off your back.
Info on the connection: http://bit.ly/SY96tO @mike_arnesen
Authorship & Google+Are you sold on being awesome
yet?
Full authorship tutorial: http://bit.ly/TxGZjS @mike_arnesen
Authorship & Google+Step 1: Get Down with Google+
Sign up at https://plus.google.com @mike_arnesen
Authorship & Google+Step 1: Get Down with Google+
Sign up at https://plus.google.com @mike_arnesen
Authorship & Google+
Step 2: Tell Google You’re an Author
Edit this section in 1 click: http://bit.ly/RZ7hbT @mike_arnesen
Authorship & Google+
Step 3: Complete the circle.
@mike_arnesen
Authorship & Google+
Option A: HTML link
<a href=“https://plus.google.com/XXX?rel=author”>Firstname Lastname</a>
@mike_arnesen
Authorship & Google+
Option B: Head Link
<link rel=“author” href=“https://plus.google.com/XXX” />
Yoast SEO plugin: http://bit.ly/XvAIKj @mike_arnesen
Authorship & Google+
Option C: Email Verification
https://plus.google.com/authorship
@mike_arnesen
Authorship & Google+
Pick your favorite.Or all 3.
@mike_arnesen
Authorship & Google+Tips & Troubleshooting:Be sure to test.
The tool: http://bit.ly/Pea703 @mike_arnesen
Authorship & Google+Tips & Troubleshooting:Link 2-3 pieces of content.
@mike_arnesen
Tips & Troubleshooting:Use a high quality headshot.
Authorship & Google+
@mike_arnesen
Authorship & Google+Tips & Troubleshooting:Multiple Authors
@mike_arnesen
Authorship & Google+Configuration Recap1. Get on Google+2. Link from Google+
to your site3. Link from your site
to Google+
@mike_arnesen
Authorship & Google+And we get… real estate CTR quality signalsPretty awesome!
What else?
@mike_arnesen
Authorship & Google+
A long time ago, in a patent office far, far away….
@mike_arnesen
Authorship & Google+
@mike_arnesen
Authorship & Google+
@mike_arnesen
Authorship & Google+
@mike_arnesen
Google wants to measure how awesome you are in your field.
Authorship & Google+The original patent for Agent Rank filed in 2005.
Bill figures it out.
But not much happens for years.
Learn more: http://bit.ly/RNBdvM @mike_arnesen
Authorship & Google+
The missing piece?
The Digital Signature System
@mike_arnesen
Authorship & Google+Google+ launches on 06/28/11.
The Digital Signature System
@mike_arnesen
Authorship & Google+
Coincidence?
Official Google Blog Google’s Inside Search
@mike_arnesen
Authorship & Google+
@mike_arnesen
Authorship & Google+So, now we have to consider “agent rank”.
But “AuthorRank” sounds way cooler.
@mike_arnesen
Authorship & Google+
Authorship != AuthorRank
Authorship is a prerequisite for AuthorRank
@mike_arnesen
Authorship & Google+
What will AuthorRank do?
@mike_arnesen
Authorship & Google+
How to Prepare for AuthorRank: http://mz.cm/Q7LsZH @mike_arnesen
Authorship & Google+
Google will lookat a lot to determine yourAuthorRank.
@mike_arnesen
Authorship & Google+Have an area of expertise.
@mike_arnesen
Authorship & Google+Put out great content.
@mike_arnesen
Authorship & Google+Make friends with influential authors.
@mike_arnesenCheck out http://www.klout.com
Authorship & Google+Monitor your content’s performance.
@mike_arnesenLog in to WMT and go here: http://bit.ly/ZzbcSW
Authorship & Google+Engage offline to build authority
online.
@mike_arnesen
Authorship & Google+
Engage on relevant social networks/sites.
@mike_arnesen
Authorship & Google+
This guy makes the rules.
You gotta play his game.
@mike_arnesen
Authorship & Google+
So use Google+…constantly
@mike_arnesen
Authorship & Google+It makes sense that Google’s looking
at +
@mike_arnesen
Authorship & Google+
@mike_arnesen
Authorship & Google+Optimize your profile
@mike_arnesen
Authorship & Google+
Optimize your sharing.
Bold: *Title*Italics:
_Description_@mike_arnesen
Authorship & Google+
@mike_arnesen
+Mention
#Hashtags
Make it crawlable
Include Imagery
Notify sparingly
Authorship & Google+Optimize your interactions.
@mike_arnesen
Authorship & Google+
Use Ripples to follow up.
AJ Kohn’s Ripples Bookmarklet: http://bit.ly/Qz95Il @mike_arnesen
All this is easy, if you’re real.
Authorship & Google+
@mike_arnesen
Authorship & Google+
@mike_arnesen
There are no shortcuts.
Authorship & Google+
What about brands?
@mike_arnesen
Authorship & Google+
Can my company get authorship and build
AuthorRank?
No.
@mike_arnesen
Remember, Google wants these guyswriting content. Not these guys.
Authorship & Google+
@mike_arnesen
Authorship & Google+What about Publisher Rank or BrandRank?
They have the markup, so maybe someday.
@mike_arnesen
Authorship & Google+Apply AuthorRank building concepts to your company/brand.
@mike_arnesen
Authorship & Google+Encourage your people to build their ownAuthorRank.
@mike_arnesen
If you let your people be a part of your brand,the brand will benefit.
Authorship & Google+
@mike_arnesen
Authorship & Google+What about when an author leaves?
@mike_arnesen
Authorship & Google+Connect your site to your G+ page.
@mike_arnesen
Authorship & Google+Connect your site to your G+ page.
@mike_arnesen
Authorship & Google+Work on your Google+ presence.
@mike_arnesen
Authorship & Google+
Be a resource. Earn trust.
@mike_arnesen
Authorship & Google+Now your brand Has authoritative voices Engages with users Is trusted Gets repeat visitors Gets shares and links
@mike_arnesen
Authorship & Google+Now your brand is…
@mike_arnesen
Authorship & Google+So, how long until AuthorRank becomes a major factor in search ranking?
@mike_arnesen
Authorship & Google+Wrong question!
@mike_arnesen
Authorship & Google+The time is now.
Google’s pushing authorship more every day.
@mike_arnesen
Authorship & Google+Expanding to YouTube.
Authorship for YouTube content: http://bit.ly/ShR9DB @mike_arnesen
Authorship & Google+
Suggesting more authored content.
More from AJ: http://bit.ly/UzvEUG @mike_arnesen
Authorship & Google+Potentially favoring authored content?
@mike_arnesen
Authorship & Google+He’s not wrong.
Source: http://bit.ly/VV6Bvj @mike_arnesen
Authorship & Google+Authorship and AuthorRank have been more than 7 years in the making.
If you haven’t already, start tomorrow morning.
@mike_arnesen
Authorship & Google+
1. Configure Authorship.2. Create great content.3. Share, engage, and
help people.4. Be a resource that
people will look for and remember.
5. Win.
@mike_arnesen
Authorship & Google+
Now you’re awesome, too.
@mike_arnesen
Authorship & Google+Recommended ResourcesHow to configure Authorship – Mike ArnesenIntro to AuthorRank – AJ KohnHow to build AuthorRank – Mike ArnesenUltimate list of Authorship resources – Jeremy RiveraGoogle+ as an Identity Service – Bill Slawski
And also, this deck: slidesha.re/RVJSL6
@mike_arnesen
Authorship & Google+
Thank you!
Mike Arnesen@mike_arnesenmikearnesen.com/gplusswellpath.com
Download: slidesha.re/RVJSL6
Authorship & Google+
Also,
if you support Movember, I’ll give you a free
link.
mikearnesen.com/movember
Mike Arnesen@mike_arnesenmikearnesen.com/gplusswellpath.com
Download: slidesha.re/RVJSL6
