Social Media on Purpose: LinkedIn

How LinkedIn can connect you with the right talent to change the world

Social Media on PurposeJanuary 30th

Overview

LinkedIn for Good Vision and Mission 4 Ways LinkedIn Can help your organization today

– Brand– Community– Knowledge– Understanding your network (that mysterious map)

Talent: Board Member Connect Taproot: Pro bono Resources

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LinkedIn connects talent with opportunity at massive scale.

Vision: Human capital is the future of philanthropy

LinkedIn for Good’s MissionConnect the talent and passion of professionals and LI Employees with opportunities to use their skills to make a positive impact on the world.

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Leveraging LinkedIn to Build Your Brand

Share the causes you care about

Encourage your board members/donors/volunteers and employees to add the field to their profile

Use the network to build your brand

Adding the Volunteer/Causes Field

Leveraging LinkedIn to Grow your Community

United Nations Development Programme is Focused on Driving Awareness & Education

Leveraging LinkedIn to get Insights and Knowledge

Knowledge and Insights: Influencer Platform

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Social Impact InfluencersNancy Lublin

Beth Kanter

Katya Andresen

Jennifer Pahkla

Craig Newmark

Charles Best

Aaron Hurst

Ben Mangan

Leila Janah

Leveraging LinkedIn to understand, grow and unlock your network

4,000,000

Why connections matter

110,000645 1st Degree

2nd Degree

3rd Degree

Redundant Connections

Be the Broker in the Structural Hole

InMap (http://inmaps.linkedinlabs.com/)

Leveraging LinkedIn to find TALENT

Board MembersEmployees

Pro Bono Resources

Why did LinkedIn decide to launch a Board matching solution?

2M (approx) board seats need to be filled annually Greatest difficulty is for small to medium size NPs who lack funds and known brand Only 6% of nonprofit report they can successfully recruit right kind of board member Skill based selection is emerging as a central piece of recruitment

78% of professionals would like to join a nonprofit board 87% of HR professionals surveyed expressed interest in board service 92% of marketing professionals surveyed expressed interest in board service Serving on a board is a powerful way for professionals to develop their identity and impact

74% of board members are responsible for recruiting new board members 90% of board recruitment is done through personal and professional contacts 1 in 5 use LinkedIn to further support traditional recruitment efforts Of those using LinkedIn, 53% are satisfied with the results they have seen

Current State

Sources: Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research. LinkedIn Nonprofit research May 2012

Board Recruitment is a large marketplace run solely on relationship based outreach

In partnership with Taproot, we LISTENED to the nonprofit sector

17 focus groupMet monthly with a 6 person Design panel

Sent a survey to 10,000 nonprofit professional

LinkedIn Board Member Connect is a program

that helps nonprofit leaders find quality board members quickly.

1. Search with Premium facets and enhanced profile visibility

2. Reach potential matches by connecting and via InMail

3. Assess potential fit using profile data and social context

DEMO: finding a CXO or VP with social marketing skills, currently working in the

internet sector in the Bay Area

Making the right match with Talent Finder

Advanced Search

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Premium search facets

Management tools

One click InMail

Full names and profiles for 3rd degree

LinkedIn Board Member Connect (nonprofits.linkedin.com)

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Next LinkedIn Board Member Connect Webinar is Feb 7th at 10am. Sign up today.

Success Story: LinkedIn helps build nonprofit boards that transform lives

Building Excellent Schools (BES) supports entrepreneurs who design, found and lead charter schools in underserved communities nation wide.

Opened a charter school in December and 5 out of the 9 board members were identified through Linkedin

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Connections that are just, meaningful and important

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I’m Here.

RESOURCES

Follow us on LinkedIn

Follow us on Twitter: @linkedin4good

Check out our new resource page: Nonprofits.linkedin.com

Slideshare LIFG channel: http://www.slideshare.net/LinkedinforGood

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If you remember nothing else….

Add the Volunteer/Causes field Sign up for the Board Member Connect program Start following Influencers on LinkedIn Be the Bridge!

“Do what you do best, and network the rest”

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