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Presentation for the SEM Meetup
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SEM in the DMV
Social+Search
Jim Reynolds| jim@brandwatch.com | Tel: 646 666 4035
Brandwatch/ Who is Jim?
2© 2013 Brandwatch | www.brandwatch.com
He’s Worked Where?
3© 2013 Brandwatch | www.brandwatch.com
He Worked with Who?
Agencies Too?
4© 2013 Brandwatch | www.brandwatch.com
Who have I worked with?
GOOGLE RULES: THE POWER OF SHARING
• Word of mouth buzz (about your content) …rarely comes without quality content.
• Users know good content when they see it and will direct others to it.
BING RULES: THE POWER OF SHARING
“…your followers sharing your information….can have an impact on how you rank organically in the long run.”
130+TB
Data downloaded/month
32KCustomer queries
20+BPages Indexed
Brandwatch/ Key data metrics
© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Organic Search
11© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Social Media Search
12© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Review Sites
13© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Review Search via social listening
14© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Twitter Search
15© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Twitter Search via Social Listening
16© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Facebook Search
17© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Facebook Search via Social Listening
18© 2013 Brandwatch | www.brandwatch.com
19
Brandwatch/ Topsy – Twitter Trends
20© 2013 Brandwatch | www.brandwatch.com
Site: www.topsy.com/analytics
Brandwatch/ Ice Rocket – Blogs
21© 2013 Brandwatch | www.brandwatch.com
Site: www.icerocket.com
Brandwatch/ Social Mention –Social Media
22© 2013 Brandwatch | www.brandwatch.com
Site: www.socialmention.com
Brandwatch/ BoardReader– Boards & Forums
23© 2013 Brandwatch | www.brandwatch.com
Site: www.boardreader.com
Brandwatch/ StarCount– Brands/Celebrities
24© 2013 Brandwatch | www.brandwatch.com
Site: www.starcount.com
Brandwatch/ More Options
25© 2013 Brandwatch | www.brandwatch.com
http://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools/
http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
http://socialtimes.com/7-free-social-monitoring-tools_b134790
26
Insightful Visuals/ Predicting the Oscars
© 2013 Brandwatch | www.brandwatch.com
labs.brandwatch.com/oscars
Insightful Visuals/ Predicting the Oscars
© 2013 Brandwatch | www.brandwatch.com
labs.brandwatch.com/oscars
Brandwatch/ Overview
30
SaaS enterprise social media monitoring & analysis
1000+Brands in
15 Markets
World ClassDevelopment & Services Team
All Intellectual Property Owned In-house
High Satisfaction<1% Monthly Churn Supporting
Clients in 26 Languages
(With Sentiment)
Selected as
Red Herring Global Top 100Winner & recognized
by Media Momentum
150 Employees50 Product Developers7 PhD Staff Members
Rapidly Growing Client Base
758% YoY
Global PresenceNew York | Chicago | Brighton | Berlin
© 2013 Brandwatch | www.brandwatch.com
Brandwatch/ Key strengths
31
MORE DATA & LANGUAGE COVERAGEBrandwatch continually expands its language and site coverage
MORE FLEXIBLE USER EXPERIENCEWorkflows, automation & dashboarding make it easy to view, share and manage results
MORE POWERFUL QUERYINGBuild custom queries easily as well as selecting from a list of limited options.
MORE WAYS TO SLICE & ANALYZE DATAAuthors, followers, posts, views, comments, sentiment, influence… there’s nothing two-
dimensional about the way Brandwatch allows you to manipulate our findings..
Add
ed v
alue
ove
r ot
her
solu
tions
HIGHER CLIENT SATISFACTIONSubject matter expertise, more dedicated support, training and support portal
all help keep our clients moving efficiently and effectively
12345
Thank You/ Contact details
32
@jimmyrey
www.brandwatch.comw.
# O: 646 666 4035 / M: 646 530 2991
e. jim@brandwatch.com
Jim Reynolds
© 2013 Brandwatch | www.brandwatch.com
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