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SEM in the DMV Social+Search Jim Reynolds| [email protected] | Tel: 646 666 4035

SEM in the DMV Presentation

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Presentation for the SEM Meetup

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Page 1: SEM in the DMV Presentation

SEM in the DMV

Social+Search

Jim Reynolds| [email protected] | Tel: 646 666 4035

Page 2: SEM in the DMV Presentation

Brandwatch/ Who is Jim?

2© 2013 Brandwatch | www.brandwatch.com

Page 3: SEM in the DMV Presentation

He’s Worked Where?

3© 2013 Brandwatch | www.brandwatch.com

He Worked with Who?

Agencies Too?

Page 4: SEM in the DMV Presentation

4© 2013 Brandwatch | www.brandwatch.com

Who have I worked with?

Page 5: SEM in the DMV Presentation

GOOGLE RULES: THE POWER OF SHARING

• Word of mouth buzz (about your content) …rarely comes without quality content.

• Users know good content when they see it and will direct others to it.

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BING RULES: THE POWER OF SHARING

“…your followers sharing your information….can have an impact on how you rank organically in the long run.”

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130+TB

Data downloaded/month

32KCustomer queries

20+BPages Indexed

Brandwatch/ Key data metrics

© 2013 Brandwatch | www.brandwatch.com

Page 10: SEM in the DMV Presentation
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Brandwatch/ Organic Search

11© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Social Media Search

12© 2013 Brandwatch | www.brandwatch.com

Page 13: SEM in the DMV Presentation

Brandwatch/ Review Sites

13© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Review Search via social listening

14© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Twitter Search

15© 2013 Brandwatch | www.brandwatch.com

Page 16: SEM in the DMV Presentation

Brandwatch/ Twitter Search via Social Listening

16© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Facebook Search

17© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Facebook Search via Social Listening

18© 2013 Brandwatch | www.brandwatch.com

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Brandwatch/ Topsy – Twitter Trends

20© 2013 Brandwatch | www.brandwatch.com

Site: www.topsy.com/analytics

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Brandwatch/ Ice Rocket – Blogs

21© 2013 Brandwatch | www.brandwatch.com

Site: www.icerocket.com

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Brandwatch/ Social Mention –Social Media

22© 2013 Brandwatch | www.brandwatch.com

Site: www.socialmention.com

Page 23: SEM in the DMV Presentation

Brandwatch/ BoardReader– Boards & Forums

23© 2013 Brandwatch | www.brandwatch.com

Site: www.boardreader.com

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Brandwatch/ StarCount– Brands/Celebrities

24© 2013 Brandwatch | www.brandwatch.com

Site: www.starcount.com

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Brandwatch/ More Options

25© 2013 Brandwatch | www.brandwatch.com

http://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools/

http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic

http://socialtimes.com/7-free-social-monitoring-tools_b134790

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Insightful Visuals/ Predicting the Oscars

© 2013 Brandwatch | www.brandwatch.com

labs.brandwatch.com/oscars

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Insightful Visuals/ Predicting the Oscars

© 2013 Brandwatch | www.brandwatch.com

labs.brandwatch.com/oscars

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Brandwatch/ Overview

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SaaS enterprise social media monitoring & analysis

1000+Brands in

15 Markets

World ClassDevelopment & Services Team

All Intellectual Property Owned In-house

High Satisfaction<1% Monthly Churn Supporting

Clients in 26 Languages

(With Sentiment)

Selected as

Red Herring Global Top 100Winner & recognized

by Media Momentum

150 Employees50 Product Developers7 PhD Staff Members

Rapidly Growing Client Base

758% YoY

Global PresenceNew York | Chicago | Brighton | Berlin

© 2013 Brandwatch | www.brandwatch.com

Page 31: SEM in the DMV Presentation

Brandwatch/ Key strengths

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MORE DATA & LANGUAGE COVERAGEBrandwatch continually expands its language and site coverage

MORE FLEXIBLE USER EXPERIENCEWorkflows, automation & dashboarding make it easy to view, share and manage results

MORE POWERFUL QUERYINGBuild custom queries easily as well as selecting from a list of limited options.

MORE WAYS TO SLICE & ANALYZE DATAAuthors, followers, posts, views, comments, sentiment, influence… there’s nothing two-

dimensional about the way Brandwatch allows you to manipulate our findings..

Add

ed v

alue

ove

r ot

her

solu

tions

HIGHER CLIENT SATISFACTIONSubject matter expertise, more dedicated support, training and support portal

all help keep our clients moving efficiently and effectively

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Thank You/ Contact details

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@jimmyrey

www.brandwatch.comw.

# O: 646 666 4035 / M: 646 530 2991

e. [email protected]

Jim Reynolds

© 2013 Brandwatch | www.brandwatch.com