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Talk given at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!
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Lean + UX = (Awesome)
MAY 2013
+Rocking out Agile with UX & lean startup
a
SV-ALN
LUXR.CO MAY 2013
Kate Rutterwww.luxr.co
@katerutter@luxrco
#SVALN
TWEET!
LUXR.CO MAY 2013
We make products that startup entrepreneurs use to build products that people need, want, and love to buy.
LUXR.CO MAY 2013
I am not an expert on your Agile or SW dev process.
You are.My goal is to intro new ideas for ensuring that ideas get out...fast
and simply...so you can validate them and
move them forward.
What to expect...
LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
FAIL
LUXR.CO MAY 2013
“But the code validated!”
“The design was brilliant. It just never launched.”
“We made an amazing thing.But nobody wanted it.”
What I NEVER want you to experience...
waste
LUXR.CO MAY 2013
You may not like the message/pace/process/pressure/perspective, etc.
That is okay.
All I ask is that you keep an open mind and try it.
What to expect...
Yeah, the wholeLEAN thing
LUXR.CO MAY 2013
3 Big Ideas
Empathy.Design.
Products!
User Experience
Build. Measure.
Learn!
Lean StartupAgile
Collaborate.Release.Improve!
LUXR.CO MAY 2013
“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.
“The courage to discard failing solutions and seek new ones encourages simplicity.
“The courage to seek real, concrete answers creates feedback.”
—Kent Beck
The Values of Agile
LUXR.CO MAY 2013
Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”
incremental releases
+reduce waste
The big idea...
make products customers
want
+
LUXR.CO MAY 2013
Steve Blank introduced “Customer Development” in...um...2006.
The big idea...
LUXR.CO MAY 2013
Build.Measure.
Learn
• Experiments•!Validated learning•!Reduce waste
These change everything...
LUXR.CO MAY 2013
risk
timeDefine
The old way
Design
Develop
Release
LUXR.CO MAY 2013
risk
timeDefine
A better way
Design
Develop
Release
LUXR.CO MAY 2013
risk
time
A very different way
LUXR.CO MAY 2013
Empathy.Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
product
The big idea...
LUXR.CO MAY 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
LUXR.CO MAY 2013
Let’s get hands on...
LUXR.CO MAY 2013
{20 min Activity}
Users + problems + solutionSketch it out
Who are the users?What problems do they have?
What would be a proposed solution?
LUXR.CO MAY 2013
Users + Problem + Solution map“the DNA of an idea”
5 min
LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle
“the DNA of an idea”5 min
May 2013
LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle
“the DNA of an idea”1 min
May 2013
LUXR.CO MAY 2013
{Activity}
Rapid Sketching
Clothespin Man
5 min
LUXR.CO MAY 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO MAY 2013
Picture your user as a plausible human person.
Make a quick portrait:Name, face & a fewquick facts.
Who is it for?5 min
Working mom, 2 kids, in insurance sales.
LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids, in insurance sales.
Mary
LUXR.CO MAY 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO MAY 2013
Understand and validatethe problem.
Sketch a quick scene of a moment of need.
Why do they care?5 min
Too much to do, not enough time makes her crazy.
LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids, in insurance sales.
Too much to do, not enough time makes her crazy.
MaryMary
LUXR.CO MAY 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack
LUXR.CO MAY 2013
What’s the value?Identify the value of your solution.
Sketch a quick scene of the moment of value.
5 min
Feel the relief and accomplishment of completion.
LUXR.CO MAY 2013
Users + Problem + Solution map
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle
“the DNA of an idea”
May 2013
Working mom, 2 kids, in insurance sales.
Too much to do, not enough time makes her crazy.
Feel the relief and accomplishment of completion.
MaryMary Task-a-doodle
Mary
LUXR.CO MAY 2013
a mobile app for delegating tasks
business professionalsWorking parents with with kids
needs to know when something’s done
Too much to do, not enough time
needs to share tasks on the go
Task-a-doodle May 2013
Working mom, 2 kids, in insurance sales.
Too much to do, not enough time makes her crazy.
Feel the relief and accomplishment of completion.
MaryMary Task-a-doodle
Mary
Validate in the world
LUXR.CO MAY 2013
Needs1. I need...2. I want...3. My goal is...
UsesMary can...
Features
Users
Sketches, prototypes,wireframes,
pixels
Your vision & ideas go here
whywhathow
Interfaces & flowsPrototypes
User stories
This Week
UX Stack BUILD
MEASURELEARN
LUXR.CO MAY 2013
Into practiceMaking it real
SprintsEpics
ThemesReady stories
LUXR.CO MAY 2013
“The (validated) code validated!”
“The design is getting brilliant. We know because people use it more
with each iteration”
“We made an amazing thing.Because everybody uses it.”
What I want us ALL to say...
LUXR.CO MAY 2013
“The (validated) code validated!”
“The design is getting brilliant. We know because people use it more
with each iteration”
“We made an amazing thing.Because everybody uses it.”
What I want us ALL to say...
WIN
LUXR.CO MAY 2013
Geek out & learn tons more
LUXR.CO MAY 2013
LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.
LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc
images• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://www.flickr.com/photos/pompien/6160278603/
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worksheet
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problem
have
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use
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Meet __________________.________________
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With __________________,
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