Kickstarter equation presentation v5.2

What is Kickstarter?

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What is Kickstarter?

Games MusicPhotographyPublishingTechnologyTheater

ArtComicsDanceDesign

FashionFilm & Video

Food

CATEGORIES

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What is Kickstarter?Project Examples

Films

Theater Productions

Physical Products

Music Albums

Games

Food

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What is Kickstarter?

Set a Project Goal

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What is Kickstarter?

Set a Project GoalSet the Length of Your Campaign

(Maximum of 60 Day)

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What is Kickstarter?

Set a Project GoalSet the Length of Your Campaign

(Maximum of 60 Day)

Number of Backers

Total Amount Pledged

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What is Kickstarter?

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Why did we choose Kickstarter?

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Why did we choose Kickstarter?

DE-

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The Story

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The Story

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The Story

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The Story

Simple

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The Story

Simple

Emotional©bikegotham.com

3 Key Video Elements

Lighting

FramingSound©bikegotham.com

Lighting• Avoid overhead lights

(pixability has GREAT video tips)©bikegotham.com

Lighting• Avoid overhead lights• Avoid backlighting

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Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light

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Framing• Rule of thirds

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Framing• Rule of thirds

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Framing• Rule of thirds

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Framing• Rule of thirds

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Framing

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Sound• Avoid using the built in mic on your

camera

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Sound• Avoid using the built in mic on your

camera• Try voice overs

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Sound• Avoid using the built in mic on your

camera• Try voice overs• Listen to the room you are recording

in– does it echo like a bathroom?– Is the HVAC loud?– Can you hear other people talking

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Sound• Avoid using the built in mic on your

camera• Try voice overs• Listen to the room you are recording

in– does it echo like a bathroom?– Is the HVAC loud?– Can you hear other people talking

• A little background music covers a lot©bikegotham.com

Friends

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Friends

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Casual Supporter

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Customers

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Early Evangelists

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Cater your Rewards to Each Group

Lower value rewards, non-core product

Your core product

Special or unique product

Early Evangelist

Casual Supporters

Customers

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Histogram of Rewards

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Iterating Rewards

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Media

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Media

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Customer Development

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Customer Development

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Customer Development

83% Forget ©bikegotham.com

Product

Prototype

Prototype

Prototype

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