Kendall wood epicure presentation final

The Social Customer

Epicure, Social Media + You

Epicure is a social business

Social media is about relationships

State of social in 2011!

h#p://youtu.be/H61WvxOm1AM!

It’s in our DNA

Shortened attention spans

•  up to our eyeballs in info

•  12 minutes to 5 seconds

•  27x

Canada is among the top 10

Women more active in social media

We are all social customers •  We share our thoughts, likes +

dislikes

•  On the web, our voices carry beyond our kitchen table

•  Now, we go online to learn about products + services

•  Trust like-minded people with common interests + experiences

•  Synthesize many different ideas

Your brand is your promise

•  Each conversation as an opportunity to share your journey

•  People don’t want the hard sell

•  Take the time to build trust + relationships

•  Your success is your story

•  Whoever has the best story wins

Use your head + heart •  We believe our friends more than polished

brands + sales pitches

•  We require others to share their opinions, hobbies + life

•  Lead with your ears, not your message

•  It’s about empathy + rapport

Business is human

Be generous, helpful + share knowledge:

–  What are your values –  What are you offering

–  What makes you unique

–  What inspires you

–  What you do better than anyone –  Who loves to associate with you

What we want

•  service •  insights •  rewards for loyalty •  exclusive content •  provide feedback •  community •  honest info + reviews •  no-fuss purchases

E-mail is your digital glue Over 1 billion e-mails sent each 24 hours: •  more important than ever •  drives traffic to websites, blogs + other sites

•  embed videos, photos, podcasts

•  targeted content produces results

From subject line to signature Make every word, image + link count : •  Balance of personable + professional •  Provide value •  Be human, authentic, helpful •  Keep it short •  Get consent

Facebook dominates social media •  Reaches more than half of the world’s global audience

•  3 out of every 4 minutes spent on social media

•  1 in every 7 minutes spent online !!

No longer a nice to have make it your virtual kitchen table: •  it’s not build it + they will come •  customer service + great content •  be real, not polished •  photos, more photos + videos •  inspiration •  motivation

5 things to keep in mind

!  focus on building community + not just products

!  asking people to like your updates works!

!  questions tend to flat

!  50% of clicks happen within first hour

!  weekends are magic

Messaging ≠ content

Each 60 seconds •  600+ new videos

•  35 hours of content

•  YouTube is the world’s 2nd largest search

engine

•  Find + share great content

•  Epicure 2.0 is about bringing your stories to life

http://youtu.be/bGFflwe4mtI

Reaches 1 in 10 people worldwide •  easy, digestible bites

•  perfect listening + business intelligence

tool

•  your photo + description lends credibility

•  new customer service

•  reputation management

•  canary in the coalmine

Storytelling for blog posts is key Blog is your brand story headquarters: •  best place to have conversations

•  relationships + community building

•  be passionate + excited online

•  listening, responding + helping •  it’s not about SELL, SELL, SELL

Make your journey count

Learn from two of the best !Sco#!Monty!–!www.sco#monty.com!!Jen!Fong!–!www.jenfongspeaks.com!!

What’s next?

Epicure’s story has multiple voices

Strategies for success Social business do’s: •  be generous, helpful + authentic

•  check Epicure’s Facebook + Twitter daily

•  encourage others + lead by example

•  keep up on what’s happening

•  subscribe to Epicure’s blogs

Epicure + You = social contract Social Business don’ts: •  spam your friends

•  engage in arguments

•  use logo as your profile picture •  strong political or religious views •  offensive language

•  share company secrets

The way forward •  take time to review handout •  explore online resources

•  social media toolkit + guidelines

•  training modules

•  consultant suite

•  all about co-creation + collaboration

chrisGne@kendallwood.ca!

@chicken_scratch!

/kendallwood.ca!!