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International Handmade Community (IHO) concept
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Concept DraftInternational Handmade
Organization
Some points to bear in mind about Michelin Guide
As a long term goal we would like to create something similar to the Michelin Guide (MG) of restaurants but for
crafters.
MG´is a series of annual guide books published for over a dozen countries. Its the oldest and best-known
European hotel and restaurant guide, which awards the Michelin stars
Rating system used in MG, which can be customized to crafters as well:
indicates a "very good cuisine in its category" represents "excellent cuisine, worth a detour,"
"exceptional cuisine, worth a special journey"
Handmade/Crafting movement is becoming more&more popular all around the world and we
want to become a part of it
• Craft now is not only the act of “making” something:
• It’s a public statement to set outside the mainstream industrial society, being green, being individual, participate in politics, making cities more cozy for people, etc..
• it’s not only personal passion anymore and more than just a Guild
• It is particular viewpoint and attitude to the World.
•The Web altered crafting landscape:
• Allowing the viral spread of ideas and techniques
• Creating a far reaching community, mobilizing like-minded people across different countries and languages
• Opening global gates to those whose works of art might have been noticed before only in their home towns
Examples of international and local movements
Knit Bombing MovementNorway – association of
designers, who works with metal to promote them in
other countries
Recycle, Reuse
African Cartel is a platform to showcase talented artists from
Southern Africa, to tell their story and to help
market and sell their art.
IHO concept – general idea
International Handmade Organisation (IHO) is Community of Crafters and Handmaders from all around the World.
We will show works of crafters from different countries that excited us,
the stories behind their crafts inspired us,
and we believe that our publications will inspire our participants, and maybe it will help them to discover the diversity and cultural richness of the world.
As well as our featured artists will share tips, hints and ideas, how you can also bring your ideas to reality
Our Goal is to start talking – about art, politics, someone in need, new working places and help all voices to be heard by wide community despite
the country the artist lives and language the artist speaks.
Concept of project (brief description)
We plan to create multilingual collective website-blog with smart systemof voting, where crafters from all over the world can read and write posts,get rating for them and connect with each other and users by comments.
Important type of posts is “item post”, smth. like short messages on the wall in our FB group with photos and short text:
International Handmade Community
Users can vote for such posts and then we can collect votes and createTOP of crafters-bloggers, which give us first data to begin our strategicalplan – create “Handmade guide”.
These scenarios were tested during the Opportunity Analysis Project. It’s not just our thoughts! :)
Target audience
Handmaders, Crafters, Artisan
Galleries and Museums (curators of exhibitions)
Final consumers
People who want to know local country arts directly from artisans without any stereotypes
People who like to travel and buy something really special from the visited area
Action Steps
Step 1. Create Multi-language blog
Step 2. Build mail list of readers and contributors to
write blog and translate content
Step 3. Establish voting and rating systems of blog posts,
authors etc..
Interconnected with main social networks, supporting different languages, so that users could choose.
Promoting content through our FBpage, LinkedIn, etc
At this point we plan to start selling contentStep 4. Creating Guide of
best authors, first e-guide, then paper one.
Define TOP rated authors, artists, works of arts based on community members'’ feedback
IHO team represents different parts of the World and almost all of our major
target markets
We are the missing piece of the puzzle!
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