How To Write SEO Press Releases

How to WriteSEO Press Releases

(That Work Even AFTER Google’s Penguin Update!)

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SEO Press Releases: Post-Penguin

1. Find Your Keywords

Use Google’s AdWords Keyword Tool to pick keywords that you want to rank for.

Choose keywords with high search volume but medium or low competition.

2. Write Newsworthy Content.

Google’s algorithm is getting better at recognizing gibberish and spun content.

If your customers will be reading the content, you don’t want it to read as though it were written by third-graders.

3. Write Good Headlines.

Include your EXACT keyword phrase in the first 5 words of your headline. For example:

“Google Penguin SEO: 5 Top Tips,” NOT

“The Top 5 Tips You Need for Google Penguin SEO”

3. Name Your Files for SEO.

Include your EXACT keyword phrase in the names of images or other files you upload with your SEO press release:

“seo-press-release-expert-kathleen-gee.jpg” NOT

“img202B49729-3052.jpg”

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5. Pick an SEO Wire Service

Be sure the wire service’s press releases are distributed to Google News - Search Google News for “site:wireservicename.com” and look for recent press releases. If there aren’t any, choose a different wire service.

6. ALWAYS Prufread Yur Werk

Always proofread your SEO press releases! You could miss out on search traffic if your keywords are misspelled.

Just because you’re writing for search engines doesn’t mean that humans won’t read your SEO news release. Typos can leave a bad impression.

(That Work Even AFTER Google’s Penguin Update!)

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How To Write SEO Press Releases

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