How to WriteSEO Press Releases

(That Work Even AFTER Google’s Penguin Update!)

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SEO Press Releases: Post-Penguin

1. Find Your Keywords

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SEO Press Releases: Post-Penguin

Use Google’s AdWords Keyword Tool to pick keywords that you want to rank for.

Choose keywords with high search volume but medium or low competition.

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SEO Press Releases: Post-Penguin

2. Write Newsworthy Content.

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SEO Press Releases: Post-Penguin

Google’s algorithm is getting better at recognizing gibberish and spun content.

If your customers will be reading the content, you don’t want it to read as though it were written by third-graders.

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SEO Press Releases: Post-Penguin

3. Write Good Headlines.

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SEO Press Releases: Post-Penguin

Include your EXACT keyword phrase in the first 5 words of your headline. For example:

“Google Penguin SEO: 5 Top Tips,” NOT

“The Top 5 Tips You Need for Google Penguin SEO”

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SEO Press Releases: Post-Penguin

3. Name Your Files for SEO.

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SEO Press Releases: Post-Penguin

Include your EXACT keyword phrase in the names of images or other files you upload with your SEO press release:

“seo-press-release-expert-kathleen-gee.jpg” NOT

“img202B49729-3052.jpg”

How to WriteSEO Press Releases

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SEO Press Releases: Post-Penguin

5. Pick an SEO Wire Service

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SEO Press Releases: Post-Penguin

Be sure the wire service’s press releases are distributed to Google News - Search Google News for “site:wireservicename.com” and look for recent press releases. If there aren’t any, choose a different wire service.

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SEO Press Releases: Post-Penguin

6. ALWAYS Prufread Yur Werk

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SEO Press Releases: Post-Penguin

Always proofread your SEO press releases! You could miss out on search traffic if your keywords are misspelled.

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SEO Press Releases: Post-Penguin

Just because you’re writing for search engines doesn’t mean that humans won’t read your SEO news release. Typos can leave a bad impression.

How to WriteSEO Press Releases

(That Work Even AFTER Google’s Penguin Update!)

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