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How to set up basic Google Analytics
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• Why Would You Want To Use It?• How To Set It Up• What Can It Tell You?• Lets Have A Look (Time)
Why?
As Google Puts It
Improve Your Site & Increase Marketing ROI
Why?• What gets measured, gets managed ~ Peter Drucker
KPIs are “the financial and non-financial metrics used to help an organization define and measure progress toward organizational goals.”
Key Performance Indicators
Peter Ferdinand Drucker was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation.
I said I wanted to do A, how am I doing?
Google Speak = Goals
• E-Commerce – check the conversion rates for your products
• Engaged visitors – people to spend more than 1 minute on your site
• Readers – more than 2 pages• Call to action – fill out that form
Always try to assign at least one goal to your website
Examples!
Website Goals• Thank you page• Software download• Account signup• More than 3 pages viewed• More than 2 minutes on site
How?• All you need is:
Gmail Account
A Basic understanding of HTML
Some Time
Or a WordPress Website
<head> and </head>
www.kompozer.net
What?• What Do You Want To Know?
Who? Where?
What? Why?
Navigation
Flow Visualisation• Displays the path your visitors have taken to move
through your site• Can be on a set dimension, i.e country, keyword• On hover you get additional details – how many visitors
moved to another page
Goals
Filters• Use filters to define what data is included in your reports
and how it appears• Include or exclude traffic from domains• Include or exclude traffic from certain IP addresses• Filter traffic to a specified directory
Prior To Creating A Filter
Create A Filter
Site Speed• How quickly are your site pages loading?• Can the site load speed be improved?• Why should I care?• Page load times are a ranking factor in Google
Site Search• Have you got a site search facility?• Get One!• Visitors who use a site search on your site are more likely
to convert• Best thing is it will tell you what keywords they are using
to search your site›
Custom Dashboards• You can create up to 20 custom dashboards to show
certain data at a glance
Events• Event tracking is a powerful feature which allows you to track:
• How many people accessed a download• What Ads are performing better and who clicks on what Ads• Which sign-up form performs best• Who plays, pauses or stops video• Visitor flow through shopping basket
eCommerce with non affiliation
Q&A
Actions To Take Away• Define your Website Goal?• How Will You Monitor It?• Get It Set Up?
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