Get Immersed

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

New horizons… the new adventure

• What is it?

• 7 Roads to Success

• The Power of Social Media

• Lets get started

What is it?

Web 2

Social Media

Social Networking

Rich Media

Social Media Social Networking

Web 2.0 Enterprise 2.0

Social Web3D Web

7 roads for success

1. Generate leads?

2. Provide customer service?

3. Improve customer retention?

4. Increase your knowledge?

5. Align with your competitors?

6. Establish your authority as an expert?

7. More productively to do business?

Facebook

• Status Updates

• Groups

• Forum discussions

• Notice Boards / Wall

• Digi gifts

• RSS Feeds

• PPC targeted advertising

• Video

The State of Facebook!

Niche Target Marketing

Shift Happens Creative Industries and converging technologies event

Facebook group created

11 well selected Facebook groups targeted

Facebook potential audience – 63,385

6 Scotland Arts Groups1,623 members

4 Scotland General Groups31,781 members

Meta Groups

Telling peopleyou are there!

Join the conversation.Start the conversation.

Tell them what you are doing.

Twitter

Swarm

Facebook

Friendfeed

Spinvox

Twitter

BigFive on Twitter

BigFive’s view on Twitter

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

Fasten your seat belt … the content rollercoaster

• Blogging

• Micro-blogging

• Podcasting

• Rich Media

Full Circle

“…the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

Blogging?

Blogging

Business Blog Creative Blog

Blogging

documentally

Rich Media

POD-casting

Program On Demand

Simul-casting

Watch it live as the event happens

Audio, Video, Photography, Text

Rich Media & The Arts

• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion

• Networking• Narrating• Casting• Archiving

Social Media in action

Twitter: Follow BigFive

Flickr: Tag images B508

YouTube: Tag video B508

Slideshare: Search tag B508

Tagging

Tagging

Tagging in action

Pictobrowserhttp://www.db798.com/pictobrowser/builder.php

http://tinyurl.com/5hyz3z

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

Home is where the heart is.

• Staying in Touch

• Building on line connections

Facebook

Ecademy

Linked In

E.Factor

The 5 steps

Arrive

Listen

Ask

Provide

Advise

Community Networks

Lifeline World PCM creative in action

• Recent Activity

• Personal Profiles

• Members Directory

• Groups

• Forums

• Events calendar

• Live Chat

• Photo Gallery

• Video Library

• Blogs

• Notes

• RSS

• Measurable Stats

• Security Control

Nottingham Creative Business Awards

• Web Site• Online Community• Facebook Group

See for your self

http://tinyurl.com/5q4cxk

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

All together now

RSS in Plain English

What is RSS? How useful it is?

http://pcmcreative.typepad.com

Really Simple Syndication

NewsWhat’s on?

www.pilot-theatre.com

An RSS feed

http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml

http://scotlandsbigfive.ning.com/

Now it’s your turn!

• Go to your favourite news site

• Look for the RSS icon

• Subscribe to a feed

• Look at the feed in your browser

• Copy the URL from the address bar

• Go to your Scotland Big Five profile

• Find the RSS box

• Paste in your RSS feed

Media is our business

• Pre production• Interviews• Meet the cast• Meet the team• In focus cameos• Behind the scenes• Tour updates• Scene changes• Get in

• Show reel• Launch insights• Exhibition slideshow• Music player• Event dates• Education packs• Links to suppliers• Online ticket sales• Blogs

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

Mobile Marvels

Phones on SILENT please

Getting on the Web

Going Mobile

0845 040 6699

Voice to Text

Media is our business• Shozu• Mippin• Mjelly• Flickr• YouTube• Slandr• Dabr• Bambuser• Texty• Seesmic

• Text (SMS) based service platform

• Text based private mass messaging

• Web based central control

• Web based members notice board

http://www.swarm-pro.com/Public/Login.aspx

Getting started on Swarm

Text the following to +447786203958

join b5 username

Sending a message

Text the following to +447786203958

Hello

This sends a message to the online notice board

Mass messaging

Text the following to +447786203958

ask b5 What is your fav colour?

This sends a message to everyone in the swarm and sends replies back to you.

Targeted replies

reply 5677 Oh yes!

This adds a reply to a previous message:Did you get immersed?… Swarm Team ASK: CJ2 (b5 msg5677)

ken.thompson@swarmteams.comm: 07714700010

To start your own swarm and for more information

Making it mobile

Flixwagon

Qik

Get ImmersedPCM creative

B508

11 November 2008

Omsel on Flickr

In to another dimension

Why the web is going 3D

PropinquityWelcome to Second Life

The 3D webDo you want a Second Life?

SECOND LIFE

What is Second Life?

The World

The Creations

The Marketplace

The Culture

The World

Residents

Activity

Money

Life

The Creation

Land & Property

Intellectual Property Rights

Products & Trade

Arts and Night Life

The Marketplace

Supports millions of US dollars

Goods & Services

Fully-integrated Economy

Linden DollarsResidents Spending

Avatars

Carodan

pcmcreative

CJ

Ambition

Temptation

Vacationing

Socialising

Opportunity

Innovation

Craftsmanship

Ingenuity

Katie Reve

It’s a 3D social network, It's 3D Skype, It's 3D conference calling.

Friend list

The Pie menu

Profiles

Local Chat

Instant Message

Voice Calling

Group messages

The Map

Navigation

TeleportationThe blind Teleport

Landmarks

The Search

Pilot Theatre in Second Life

http://uk.youtube.com/watch?v=TSZTwSJbR3s

Visit to Pilot Theatre hub in Second Life

The integrated webVisit SL ballet

Visit SL Shakespeare companyVisit an art gallery

Visit a music venue

The Journey ends

• Live Updates

• Tagging

• Community

• Collecting

• Going Mobile

• 3D Web

In Plain English

• Social Media

• Social Networking

• Blogging

• RSS

• Photo Sharing

• Wikis (Online collaborating)

• PR web (http://www.prweb.com/)

www.commoncraft.com

Questions

www.pcmcreative.co.uk